Sr. Manager, ISG Marketing

Lenovo; Morrisville; On-site; USD 70,000 - 110,000; Full time

Job summary

An innovative global technology powerhouse is seeking a dynamic Marketing Manager to spearhead demand generation for its Data Center Solutions portfolio. This pivotal role involves crafting and executing marketing strategies that enhance pipeline growth and market share. You will collaborate with diverse teams to design multi-channel campaigns that resonate with enterprise customers. If you have a passion for driving impactful marketing initiatives in a fast-paced environment, this is the perfect opportunity to make your mark in a leading organization committed to smarter technology for all.

Qualifications

• 5+ years of B2B marketing experience focused on demand generation.
• Proven experience marketing enterprise IT solutions.

Responsibilities

• Own and execute integrated demand generation campaigns.
• Collaborate with sales to align campaigns with revenue goals.

Skills

B2B Marketing

Campaign Management

Marketing Automation

CRM Systems

Data Center Ecosystem Understanding

Education

Bachelor's Degree in Marketing

MBA

Tools

Marketo

Salesforce

Job description

* United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

Position Summary:
We are looking for a dynamic and results-driven Marketing Manager to lead demand generation efforts for our Data Center Solutions portfolio. This role will be critical in shaping and executing marketing strategies that drive pipeline growth, accelerate sales, and increase market share for Lenovo’s infrastructure solutions—including servers, storage, and networking products.

You will work closely with product marketing, sales, digital, and partner teams to design and implement multi-channel campaigns that engage enterprise customers and key buying personas throughout the customer journey.

Key Responsibilities:

• Own the development and execution of integrated demand generation campaigns targeting enterprise and mid-market customers
• Design and implement go-to-market plans for new product launches, aligned with Lenovo’s data center portfolio priorities (e.g., ThinkSystem, ThinkAgile, TruScale)
• Collaborate with sales and business unit leads to align campaigns with revenue goals and field needs
• Partner with digital and content teams to build engaging assets, nurture tracks, and landing experiences tailored for buyer personas
• Utilize marketing automation and CRM tools to build, manage, and optimize campaigns and lead flows
• Measure performance of campaigns and adjust strategies to continuously improve ROI, pipeline impact, and conversion rates
• Coordinate with corporate marketing teams to tailor global campaigns and messaging for local execution
• Work with strategic partners (e.g., Intel, Microsoft, NVIDIA, AMD) on co-marketing and joint demand generation initiatives

Required Qualifications:

• 5+ years of B2B marketing experience, with a focus on demand generation, campaign management, or product marketing
• Proven experience marketing enterprise IT solutions (servers, storage, cloud infrastructure, or networking)
• Strong understanding of the data center ecosystem, trends, and buyer journey
• Hands-on experience with marketing automation platforms (e.g., Marketo, Eloqua) and CRM systems (e.g., Salesforce)
• Analytical mindset and experience with reporting on campaign performance and pipeline contribution
• Excellent communication and project management skills

Preferred Qualifications:

• Experience working within or marketing to IT decision-makers in enterprise environments
• Familiarity with channel and partner marketing
• Comfortable working in a fast-paced, matrixed global organization
• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is a plus)

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations: * United States of America - North Carolina - Morrisville

* United States of America

* United States of America - North Carolina

* United States of America - North Carolina - Morrisville

If you require an accommodation to complete this application, please [e-mail]