Sr. Manager, Communications, Tim Horton, c&us

ITjobs.ca; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading company in the quick service restaurant sector is seeking a Sr. Manager, Communications to enhance brand visibility and manage public relations. The role involves strategic planning, media engagement, and crisis communication in a fast-paced environment. Ideal candidates will have a strong background in communications, with a proven ability to collaborate with senior executives and drive impactful brand narratives.

Qualifications

• 5+ years of experience in brand communications and media events.
• Experience in fast-paced environments managing multiple priorities.
• Proven ability to build trust with senior executives.

Responsibilities

• Develop strategic plans for media coverage and influencer engagement.
• Draft press releases and coordinate PR events.
• Manage external PR agency relationships and monitor news for opportunities.

Skills

Public Relations

Media Strategies

Crisis Communications

Influencer Engagement

Strategic Planning

Education

Bachelor's degree in communications or journalism

College diploma in Public Relations

Job description

Sr. Manager, Communications, Tim Horton, c&us

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About Restaurant Brands International

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These brands have been serving their guests, franchisees, and communities for decades. Through its Restaurant Brands for Good framework, RBI aims to improve sustainability outcomes related to food, the planet, and people and communities.

Job Description

We are seeking a passionate and creative communications professional to help grow and protect Canada's most-loved brand through impactful public relations and brand communications. The successful candidate will generate positive media coverage, engage social media influencers organically, and manage issues effectively, including risk mitigation.

Responsibilities

• Develop strategic plans to generate media coverage, influencer engagement, and build brand love aligned with marketing and business priorities.
• Draft press releases, media pitches, plan PR events, and coordinate with leadership for strategy and execution.
• Manage external PR agency relationships, ensuring value and adherence to budget.
• Monitor news for PR opportunities and issues, track media and influencer engagement metrics.
• Respond swiftly to crises, assess risks, and draft reactive media responses.
• Build cross-functional relationships to stay informed on business activities and provide communication support.
• Maintain and update the brand’s LinkedIn and Newsroom website.
• Create multimedia assets like presentations, graphics, and videos, collaborating with internal and external teams.
• Support internal communications, including content development for leadership, town halls, and events.

Qualifications

• Bachelor's degree in communications, journalism, or related field/experience, or college diploma in Public Relations.
• 5+ years of experience in brand communications, media strategies, press releases, media events, campaigns, and crisis communications.
• Experience in fast-paced environments managing multiple priorities.
• Resourceful team player with ownership mindset and service orientation.
• Proven ability to build trust with senior executives and craft resonant communications for diverse audiences.

RBI is an equal opportunity employer. Accommodations available for applicants with disabilities upon request.