Sr. Manager, Canada Marketing

Peloton; Toronto; On-site; CAD 85,000 - 110,000; Full time

Job summary

A global fitness company is seeking a Senior Manager, Canada Marketing in Toronto to lead and execute marketing strategies while collaborating with global teams. The role requires significant experience in marketing for consumer brands, a deep understanding of the Canadian market, and fluency in both English and French. This position involves managing a budget and driving brand growth through integrated marketing efforts.

Qualifications

• Significant marketing experience within a global organization.
• Deep knowledge of local consumers and retail environment.
• Proven ability to execute marketing plans effectively.
• Strong collaboration skills with global teams.

Responsibilities

• Own the development of Canada marketing strategy.
• Lead integrated marketing plans across various channels.
• Drive in-store activations and new retail partner launches.
• Manage Canadian marketing budget ensuring efficient allocation.

Skills

Marketing experience for consumer brands

Knowledge of Canadian market

Integrated marketing plans development

Strong commercial acumen

Excellent project management skills

Fluency in English and French

Job description

About The Role

Peloton empowers people to live fit, strong, long, and happy. We’re on a mission to bring integrated fitness and wellness experiences to our Members anytime, anywhere. Canada is one of Peloton’s largest markets and a key region for growth.

We’re seeking a passionate and commercially minded Senior Manager, Canada Marketing to lead our marketing strategy and execution in the country. Reporting to the Senior Director, International Marketing, you will serve as Peloton’s marketing lead for Canada — partnering closely with the Canada GM and global teams — to drive brand growth, member acquisition, and engagement. You will also help drive market entry and launch planning activities for non-Canada markets in the future.

This role requires experience in balancing big-picture strategy and executing plans within a fast-paced, global environment. The successful candidate must be based in Toronto or New York, working from a Peloton office at least 3 days per week, and be open to flexible hours when needed. This role requires 25% travel.

Your Daily Impact at Peloton

• Own the development and delivery of Peloton’s Canada marketing strategy, aligned with global objectives and local growth targets.
• Lead integrated marketing plans across channels, including brand, digital, partnerships, and retail, ensuring consistent execution and measurable impact.
• Partner with global teams to localize campaigns for Canada and create market-specific activations where required.
• Drive in-store activations across Peloton’s 1P retail showrooms in Canada, as needed.
• Launch new 3P retail partners and drive commercial partnership objectives through retail partner marketing strategies and plans.
• Drive influencer and ambassador programs in partnership with global Creator and local Comms teams.
• Collaborate with global media and growth teams to optimize acquisition and retention through localized media, lifecycle marketing, and CRM.
• Identify and activate local partnerships and brand collaborations to expand awareness and member growth.
• Lead Canadian brand events and activations.
• Partner with PR / Comms colleagues to create and amplify campaigns and activations in-market.
• Manage the Canadian marketing budget, ensuring efficient allocation and ROI.
• Define KPIs, track performance, and feed insights into global and local planning cycles.
• Support strategy development and launch planning activities for new market entry outside Canada, as Peloton scales its international presence.
• Act as a key member of the Canada leadership team, partnering with the Canada GM on strategic priorities and ad hoc initiatives.

You Bring to Peloton

• Significant marketing experience for leading consumer brands, ideally within a global, matrixed organization.
• Deep knowledge of the Canadian market and all its provinces, including an understanding of local consumers, media landscapes, and retail environment.
• Proven ability to develop and execute integrated marketing plans across brand, digital, retail, and partnerships.
• Demonstrated success balancing strategic leadership with hands-on campaign delivery.
• Strong commercial acumen and experience driving both acquisition and retention programs.
• Comfortable analyzing performance data and translating insights into action, yet equally skilled at crafting compelling brand stories.
• Excellent project management skills, with ability to prioritize, multitask, and deliver in a fast-paced environment.
• Strong collaboration skills with ability to work cross-functionally with global and local teams.
• Experience managing budgets and agency / partner relationships.
• Experiences leading new market launches is a plus.
• Prior experience in fitness, wellness, or subscription-based consumer businesses is a plus.
• Exceptional communication and influencing skills, with high attention to detail.
• Proficiency in English and French language is a must.

ABOUT PELOTON

Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

Peloton is an equal opportunity employer. We are committed to providing equal employment opportunity to all people regardless of race, color, religion, sex, national origin, disability, or any other protected characteristic as established by applicable law. If you would like to request any accommodations from application through to interview, please email:

At Peloton, we embrace technology, including AI, to enhance productivity and accelerate innovation in the work we do for our members. Our priority remains getting to know you and your unique qualifications, and we do not permit the use of AI tools during any stage of the application and interview process.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable laws.