Sr Manager, Business Development

Economical; Toronto; Hybrid; CAD 107,000 - 157,000; Full time

Benefits offered by this job

Company share ownership program

Incentive plans

Pension and RRSP contributions

Volunteer days and charitable matching

Tuition assistance

Inclusion programs and wellbeing

Product/service discounts

Job summary

Definity, the parent company of Sonnet and Petline, is seeking a Senior Manager, Corporate Accounts to lead the consolidated partnerships function across both brands in the Direct Channel.

You will manage 40+ partnerships, drive growth and profitability, and partner with Marketing, Operations and senior leadership to maximize partner value and retention.

This hybrid role offers strategic scope, cross-brand impact, and a path to leadership in a dynamic insurance environment.

Qualifications

• 10+ years in strategic partnership management, business development, or corporate account leadership.
• Proven track record managing complex partnerships and driving measurable outcomes.
• Strong financial acumen with experience interpreting P&L statements.

Responsibilities

• Lead and manage the corporate accounts team across direct-to-consumer brands (Sonnet & Petline).
• Oversee 40+ corporate partnerships with strategic influence and measurable impact.
• Launch new distribution partnerships and collaborate with Marketing and Operations for onboarding and activation.
• Own and interpret P&L for each partnership and monitor ROI to advise leadership.

Skills

Strategic partnerships

Business development

P&L management

Stakeholder management

Cross-functional leadership

Insurance/financial services

Job description

Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

The Opportunity

The Senior Manager, Corporate Accounts will lead the consolidated corporate partnerships function across both Sonnet and Petline brands. This strategic role is responsible for overseeing all existing and future distribution partnerships, driving impactful growth, operational efficiency, and long-term partner value. The successful candidate will be a cross-functional leader, accountable for strategic recommendations, financial performance, and partner retention across a diverse portfolio.

What to Expect

Strategic Leadership & Oversight

• Lead and manage the corporate accounts team across both direct-to-consumer brands in our Direct Channel – Sonnet & Petline.
• Active Strategic management of a combined 40+ corporate partnerships.
• Launch new distribution partnerships with consistency and measurable impact.
• Collaborate closely with Marketing, Operations, and other internal teams to enable successful partner onboarding and activation.

Partner Value Optimization & Retention

• Maximize the value extracted from each partnership through strategic engagement and performance tracking.
• Develop and execute retention strategies for high-potential partners.
• Make recommendations on partner growth, transformation, or exit strategies.
• Own and interpret the P&L for each partnership.
• Ensure financial performance aligns with original business cases and investment expectations.
• Monitor ROI and provide insights to senior leadership on partnership profitability.

Internal Enablement & Collaboration

• Identify internal enablers and blockers to partner success.
• Recommend operational or structural changes to support long-term growth.
• Foster a culture of collaboration across departments to support partnership success.

What You Bring

• 10+ years of experience in strategic partnership management, business development, or corporate account leadership.
• Proven track record of managing complex partnerships and driving measurable outcomes.
• Strong financial acumen with experience interpreting P&L statements.
• Exceptional communication and stakeholder management skills.
• Experience working cross-functionally with marketing, operations, and executive leadership.
• Insurance or financial services experience is an asset.

Salary Range: $106,500 - $156,500

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

This position is being posted to fill an existing vacancy.

What’s in it for you?

• Company share ownership program
• Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
• Pension and savings programs, with company-matched RRSP contributions
• Paid volunteer days and company matching on charitable donations
• Educational resources, tuition assistance, and paid time off to study for exams
• Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
• Wellness and recognition programs
• Discounts on products and services

Go ahead and expect a lot - you deserve it.

It’s better here - but don’t take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by [e-mail].

As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).