Sr. GTM Specialist, ADSP, Sales GTM, Amazon Ads

Amazon; Toronto; On-site; CAD 111,000 - 186,000; Full time

Job summary

Amazon is seeking a WW GTM lead within the Sales GTM organization to drive ad tech and Open Internet strategy across global markets. The role bridges Product, sales, and marketing to bring complex solutions to market and maximize advertiser value.

You will craft regional GTM approaches, enable sales teams with compelling narratives, and track metrics to inform leadership decisions. This position offers a challenging, high-impact environment in Toronto with strong collaboration across teams.

Qualifications

• 5+ years of developing, negotiating and executing business agreements
• 5+ years of professional or military experience
• Bachelor's degree required
• Knowledge of publisher ad tech stacks and/or advertising technology
• Experience developing strategies that influence leadership decisions
• Experience managing programs across cross functional teams
• Experience explaining complex technical concepts to various business and technical audiences
• Experience presenting to both technical and non-technical executive audiences
• Experience interpreting data and making business recommendations
• Experience identifying, negotiating, and executing complex legal agreements

Responsibilities

• Drive the global Amazon ad tech and Open Internet sales strategy by serving as a primary liaison between Product organizations and global sales teams
• Develop and implement comprehensive GTM strategies that address varied requirements across regions
• Partner with other SGTM teams to create and maintain sales enablement frameworks that help teams articulate our ad tech and open internet capabilities to customers and stakeholders
• Partner with Product Marketing to develop compelling narratives around our ad tech advertising solutions
• Analyze, contextualize and communicate industry developments to sales teams and customers
• Support global sales teams gathering voice of the customer (VOC) and blockers
• Collaborate with Product teams to ensure GTM strategies align with holistic Amazon Ads Sales GTM
• Establish a partnership with internal and external senior business leaders to drive the business forward
• Identify and provide the right metrics to measure success, providing meaningful feedback to stakeholders through ownership of monthly organizational business reviews
• Develop and execute weekly, and monthly action plans that increase adoption of strategic initiatives
• Effectively communicate the business strategy to all levels of the organization, up to and including SVPs

Skills

Negotiation experience

Industry experience

Ad tech knowledge

Strategic influence

Program management

Technical storytelling

Executive presentation

Data interpretation

Legal negotiation

Education

Bachelor's degree

Job description

At Amazon Advertising, we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it. If you’re interested in innovative advertising solutions with a relentless focus on the customer, you’ve come to the right place!

The Sales GTM (SGTM) organization sits squarely between the product teams who make our ad solutions, and the sales teams who sell it. Given this team’s unique position within the Sales org, the SGTM organization is called upon to drive GTM strategy when doing so results in clear benefits for our customers.

We’re seeking a WW GTM to join our Sales GTM (SGTM) organization focused on Amazon ad tech and Open Internet, with STV at the center. The ideal candidate will be an industry veteran with deep ad tech and STV expertise, bringing complex products and solutions to market. As the voice of both our customers and global sales teams, you’ll help organizations navigate maximizing advertising effectiveness. You’ll bridge the crucial gap between market needs and product development, ensuring our customer understand how our solutions meet business objectives across global markets.

• Drive the global Amazon ad tech and Open Internet sales strategy by serving as a primary liaison between Product organizations and global sales teams
• Develop and implement comprehensive GTM strategies that address varied requirements across regions
• Partner with other SGTM teams to create and maintain sales enablement frameworks that help teams articulate our ad tech and open internet capabilities to customers and stakeholders
• Partner with Product Marketing to develop compelling narratives around our ad tech advertising solutions
• Analyze, contextualize and communicate industry developments to sales teams and customers
• Support global sales teams gathering voice of the customer (VOC) and blockers
• Collaborate with Product teams to ensure GTM strategies align with holistic Amazon Ads Sales GTM
• Establish a partnership with internal and external senior business leaders to drive the business forward
• Identify and provide the right metrics to measure success, providing meaningful feedback to stakeholders through ownership of monthly organizational business reviews
• Develop and execute weekly, and monthly action plans that increase adoption of strategic initiatives
• Effectively communicate the business strategy to all levels of the organization, up to and including SVPs

Basic Qualifications

• 5+ years of developing, negotiating and executing business agreements experience
• 5+ years of professional or military experience
• Bachelor's degree
• Knowledge of publisher ad tech stacks and/or advertising technology
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross functional teams, building processes and coordinating release schedules
• Experience explaining complex technical concepts to various business and technical audiences
• Experience presenting to both technical and non-technical executive audiences

Preferred Qualifications

• Experience interpreting data and making business recommendations
• Experience identifying, negotiating, and executing complex legal agreements

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well-being. We thank all applicants for their interest, however only those interviewed will be advised as to hiring status.

CAN, ON, Toronto - 111,300.00 - 185,800.00 CAD annually