Sr. Field Marketing Specialist

HireTalent; Toronto; On-site; CAD 60,000 - 85,000; Full time

Job summary

A leading company in the marketing sector is seeking a Field Marketing professional in Toronto. You will support strategic marketing plans and campaigns, driving revenue through collaboration with Sales and Marketing teams. Ideal candidates will have experience in B2B marketing, event management, and strong analytical skills to optimize outreach and performance.

Qualifications

• 2-4 years in B2B Marketing, ideally in field marketing or event marketing.
• Self-starter with ability to work independently or in a team.
• Strong analytical skills with experience using Salesforce and PowerBI.

Responsibilities

• Support planning and execution of marketing programs to generate revenue opportunities.
• Work closely with Sales teams to ensure marketing campaigns support sales objectives.
• Monitor sales metrics and deliver qualified leads for pipeline creation.

Skills

B2B Marketing

Event Marketing

Demand Generation

Analytical Skills

Strong Communication Skills

Job description

About the Opportunity
The mission of Field Marketing at Dayforce is to strategically support the prospect and customer go-to-market teams at a regional level through in-person and virtual interactions (quality vs. quantity). Additionally, the Field Marketing team serves as the voice of regional go-to-market teams to the wider marketing team and represents the voice of marketing into the go-to-market teams that the Marketing organization supports to create, accelerate, and expand the sales pipeline with our direct sellers and partner ecosystem.
In this position you’ll have the opportunity to support the planning and execution of programs that generate and accelerate revenue opportunities for the sales team, building our momentum in target regions and accounts.
What you’ll get to do
Within the Dayforce Marketing team, Field Marketing’s goal is to be the most innovative and pipeline centric team in the organization. We strive to use both quantitative data and qualitative insights to make informed decisions while also continuing to invest in ourselves to promote career growth and development opportunities.
Support the Field Marketing Leaders in their teams’ development and execution of strategic and tactical marketing plans, programs, and campaigns, including communicating program details and results to stakeholders.
Work closely with Sales teams and Field Marketing Managers to ensure campaigns effectively support sales objectives and are properly executed.
Work in tandem with Marketing and BDR teams to improve output and funnel results.
Monitor weekly sales metrics, creating tactics to ensure the constant delivery of qualified sales leads for ongoing pipeline creation and program optimization.
Own management and accuracy of financials and procurement for your programs under management.
Research and identify future potential marketing opportunities, such as events, sponsorships, and technology.
All other responsibilities as assigned by reporting manager or sr. marketing leadership.
Willingness to travel (up to 20%)

Skills and experience we value
2-4 years in B2B Marketing; ideally field marketing, event marketing, or demand generation
A self-starter that can work independently or as part of a matrixed marketing environment.
Demonstrated ability to manage multiple priorities/projects and consistently meet deadlines.
Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using Salesforce, PowerBI, intent data, etc.
Strong written, verbal, and visual communication skills, with the ability to effectively share ideas and lead discussions with a wide variety of audiences.
What would really make you stand out
Numbers oriented - comfortable having conversations about data and reporting
Demonstrated aptitude for learning, including:
Deep understanding of customer/prospect audiences at the level of company, team, and individual contributor.
Marketing principles and strategies.
Natural storytelling, including ability to create and adapt compelling messaging to marketing deliverables that get prospects and customers to think differently about the challenges they face.