Sr. Email Marketing Specialist

About Us:

Propel (TSX: PRL) is the fintech company building a new world of financial opportunity by facilitating access to credit for consumers underserved by traditional financial institutions. Through its AI-driven platform, Propel evaluates customers in a more comprehensive way than traditional credit scores can. Our revolutionary fintech platform has already helped consumers access over one million loans and lines of credit and over one billion dollars in credit.

To build a new world of opportunity we bring together the brightest talent to help us build opportunities. We are entrepreneurs and believe in measuring success through results and growing within; talent and hard work never goes unnoticed. At Propel, we are here to change the way employees, customers and shareholders succeed together.

We are a team of passionate entrepreneurs, who foster curiosity and growth in our employees. Our culture is why we’ve been so successful and why our employees choose Propel to build their careers. It’s also why we’re one of North America’s fastest growing companies and a Best Place to Work.

Join us as we change the way employees, customers and shareholders succeed together.

About You:

As a fast-growing fintech, we stay true to our startup roots. You picture yourself within a vibrant and entrepreneurial organization where your ideas will be heard, and you have an opportunity to showcase your talent. You are motivated by goals, a self-starter and like to wear multiple hats.

Responsibilities

1. Help build email marketing campaigns, including personalized dynamic emails (AMPscript), incorporating different tools such as the content studio, audience segmentation, automation, tracking, and analytics to make data driven decisions to optimize customer email campaigns.
2. Work as part of the digital marketing team in leveraging Marketing Cloud Journey Builder, Content Builder, Preference Center, Audience Management and Segmentation, Email Studio, Data Extensions, Data Views, Automations, SQL queries, Tracking and Reporting.
3. Manage the administration and configuration of the Salesforce Marketing Cloud application.
4. Implement best practices on the Salesforce Marketing Cloud platform - data structures, API and broader implementation best practices, lead implementation reviews and advise on performance tuning.
5. Troubleshoot and solve platform issues with email deployment, journeys, deliverability and engagement.
6. Work with cross-functional teams to ensure email campaigns are integrated with other marketing initiatives and aligned with overall business goals.
7. Develop & manage seamless integration of the platform with other tools & systems utilized within the organization.
8. Stay up to date on emerging email marketing trends, best practices, and technologies to continuously improve our email marketing capabilities.

Requirements

1. Bachelor's degree in marketing, communications, or a related field.
2. Certification as a Salesforce Marketing Cloud Developer.
3. Minimum of 2 years of experience as a Salesforce Marketing Cloud developer, preferably in a fast-paced, data-driven environment.
4. Strong knowledge of email marketing best practices, including segmentation, list management, deliverability, and optimization.
5. Excellent project management skills, with the ability to manage multiple projects simultaneously and prioritize competing demands.
6. Strong analytical and problem-solving skills, with the ability to use data to drive decision-making.
7. Excellent communication, interpersonal skills and presentation skills, with the ability to effectively communicate with both technical and non-technical stakeholders.
8. Strong attention to detail and the ability to work in a fast-paced, deadline-driven environment.
9. Deep understanding, experience, and ability to troubleshoot and resolve SFMC API or Automation.
10. Knowledge of HTML and CSS is a plus.

Benefits To Joining Propel

1. Growth and opportunity – we pride ourselves on promoting from within.
2. Incredible company culture.
3. Competitive salary and health benefits.
4. Comprehensive vacation package.
5. Group health and dental benefits.
6. Group RRSP program.
7. Support for new parents.
8. Diverse and inclusive workplace.

Should you require accommodation throughout any stage of the recruitment and selection process, please specify your requirements when submitting your application and we will work with you to accommodate your needs.

We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, family status, national origin, age, people from gender and sexually diverse communities, and/or people with intersectional identities.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted. No agencies or phone calls.