Sr. Director, Strategic Consulting (Financial Modeling)

Kobie Marketing; Raleigh; Remote; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible time off

Nine company-wide holidays

Benefits supporting growth and well‑be

Job summary

Kobie Marketing is seeking a seasoned Financial Analyst and Strategic Consultant to serve in Kobie's Financial Modeling Center of Excellence. You will transform client data into investment cases, scenario models, and business cases that support loyalty strategies for global brands.

You will present insights to senior executives and collaborate with cross-functional teams to shape strategy and value realization.

Qualifications

• Bachelor's degree and loyalty marketing experience required.
• 10+ years of experience in marketing, loyalty, customer engagement, or consulting.

Responsibilities

• Design, evolve and optimize loyalty, retention, or engagement programs by developing investment business cases.
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Skills

Loyalty program expertise

Cross-industry perspective

Loyalty marketing analyst

Strategic consulting

Results-oriented

Grit

Influence

Curiosity

Savvy

Inclusion

Education

Bachelor's degree

10+ years experience in marketing/loyalty/consulting

Job description

Join a National Top Workplace

Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We're always looking for talented individuals who are ready to join a collaborative, growth-focused culture. As a partner to some of the world's most recognized brands, we are leaders in loyalty, helping brands build lasting emotional connections with their consumers.

Join Us from Anywhere

While our headquarters are nestled in sunny St. Petersburg, Florida, Kobie embraces a flexible work environment, offering teammates the freedom to work remotely. We understand the importance of work-life balance and support our team with:

• Flexible Time Off to recharge when needed
• Nine Company-Wide Holidays
• A diverse suite of benefits prioritizing your growth, development, and personal well-being

Discover more about our perks and benefits here.

Kobie is a values-led organization where we believe that everyone is a leader, regardless of their position or role.

Travel Requirements:
As a remote-first organization headquartered in St. Petersburg, Florida, Kobie values meaningful in-person connection and collaboration that strengthens our teams, supports our clients, and enhances our culture. While travel requirements vary by role, periodic travel may be required to support business objectives, team collaboration, customer engagements, training, and company events. Candidates should be able and willing to travel as needed to fulfill the responsibilities of the role.

About the team and what we'll build together

As the lead Financial Analyst and Strategic Consultant in the Financial Modeling Center of Excellence (COE) at Kobie, you will be the financial architect behind our most ambitious client engagements. You'll transform complex customer and business data into compelling investment cases, scenario models, and commercially grounded program designs that empower clients to make confident, board-level loyalty decisions. Working at the intersection of data science, financial modeling, and loyalty strategy, you'll combine institutional rigor with strategic storytelling, translating quantified insights into clear business narratives that resonate with executive teams.

This is not a back-office finance role. You will be an active participant in client engagements, co-presenting recommendations to senior stakeholders, translating financial insight into strategy, and ensuring every program recommendation is anchored in defensible business value. You'll collaborate closely with Kobie's strategy, analytics, technology, and client services teams, moving fluidly between modeling sprints, client work sessions, and executive presentations. The ideal candidate is highly self-motivated, thrives in ambiguous, fast-paced environments, and brings both the rigor of institutional analysis and the communication fluency of a senior management consultant. You're a problem-solver who sees financial modeling not as an end, but as the foundation for breakthrough strategy.

How you will make an impact

• Design, Evolve & Optimize Loyalty & Engagement Programs: Serve as a trusted partner to clients, designing, evolving, and optimizing loyalty, retention, or engagement programs (for B2C or B2B) by developing investment business cases that quantify the financial impact of loyalty program design choices, including member tier architecture, reward currency, earn/burn mechanics, and benefit structures that align with clients’ broader business goals.
• Lead and Deliver: Partner with cross-functional Kobie teams to develop and deliver multi-year loyalty program financial models covering revenue lift, member acquisition and retention economics, redemption cost, and program ROI, calibrated to client-specific data. Serve as the financial analytics lead on client engagements, working alongside loyalty strategists, experience designers, and technology architects in cross-functional delivery teams. Provide actionable recommendations and loyalty strategies that align with clients’ business objectives and customer needs.
• Solution & Analyze: Synthesize research and data analysis into insights and recommendations for senior-level clients. Translate financial model outputs into actionable loyalty strategy insights, connecting economics to design choices. Assess and financially model program design and technology migration paths, including cost of switching, and phased implementation scenarios.
• Tell Data Stories: Communicate fact-based, defensible points of view effectively to internal and external stakeholders. Author the Financial Analysis and Business Case sections of client deliverables, including executive summaries suitable for C-suite and board presentation. Present financial models and business case findings directly to senior client audiences, including CFOs, CMOs, and loyalty program executives, with the confidence and clarity of a seasoned consultant.
• Provide Thought Leadership: Monitor and apply relevant market research, industry trends, and best practices. Contribute to the development and refinement of Kobie's proprietary financial modeling frameworks, templates, and business case methodologies for the loyalty consulting practice. Build and maintain a library of loyalty industry financial benchmarks for topics like member lift, redemption economics, program ROI, and CLV data, spanning retail, financial services, travel, and CPG. Publish internal and external POVs, case studies, and frameworks.
• Manage Execution: Oversee scope and deliverables for multiple financial modeling projects and/or clients, ensuring on-time and on-budget delivery. Manage client data requests and financial data quality assurance, ensuring models reflect accurate and current business inputs. Proactively identify financial risks, assumptions, gaps, and sensitivities in client engagements and communicate them clearly to project leadership.

What you need to be successful

• Loyalty Program Expertise: Proven experience in the design, implementation, evolution and financial performance of loyalty programs, ensuring they effectively engage customers and drive business results (either B2C or enterprise / B2B) in alignment with the financial business goals and parameters of our clients.
• Cross-Industry / Vertical Perspective: Experience across at least two verticals (e.g. financial services, travel, entertainment, telecom, B2B services) and ability to adapt financial modeling frameworks, KPIs and outputs across sectors.
• Loyalty Marketing Analyst: Deep understanding of the financial modeling and business case requirements and loyalty and/or marketing best practices (rewards earn and redemption, liability management, CRM, digital marketing, CX). Expertise in financial modeling for digital marketing, personalization, omni-channel communication planning, and lifecycle campaign activation.
• Strategic Consulting: Ability to become a trusted advisor to clients through the use of soft skills and thoughtful, strategic recommendations. Skilled in building long-term relationships based on trust and delivering value through consultative approaches.
• Results-Oriented: Efficiently aligns time, budget, and stakeholders to achieve quality outcomes that match organization priorities. Takes personal responsibility through planning and communication.
• Grit: Comfortable working independently on tough assignments. Balances autonomy with the awareness of when to ask for help. Quickly recalibrates after failures to move forward during challenges.
• Influence: Possesses strong presence and gravitas. A data-driven strategy storyteller with the ability to clearly present and influence ideas and concepts. Shares information with a team-first mentality.
• Curiosity: Proactively seeks ways to advance skills. An active listener who provides and receives timely, direct, unbiased, and actionable performance feedback.
• Savvy: Analyzes situations with critical thinking to develop and implement solutions in a high-ambiguity, fast-paced environment. Comfortable navigating grey areas and can simplify complexity.
• Inclusion: Invites diverse perspectives and shares ownership and visibility. Eliminates silos to tackle problems and advance work.
• Bachelor's degree and prior loyalty marketing experience required.
• 10+ years of experience in marketing, loyalty, customer engagement, or consulting.
• Demonstrated experience in loyalty / engagement or CRM consulting (B2C and/or B2B).
• Ideal candidate will have category knowledge in Retail with additional experience in one or more verticals: retail, consumer products, financial services, or travel and hospitality.
• Preferred candidate will have experience with global loyalty programs using programmatic and non-programmatic approaches. Preferences also include candidates with Cobrand, Multi-brand, and/or Paid Program experience.

Who we are

As a trusted partner, Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world's most successful brands. We do this with a strategy-led technology approach that uncovers the truth behind what drives consumers on an emotional level. We believe that our team's passion and expertise are the driving forces behind our success and are proud to be named a Top Workplaces in the USA, where the best and brightest in loyalty drive our mission of growing enterprise value through loyalty.

A place for all

We celebrate and embrace diversity at Kobie!

Employment at Kobie is based solely on an individual's merit and qualifications, which are directly related to professional competence. We do not discriminate against any teammate or applicant because of race,color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other characteristic protected by applicable law.

We are fiercely committed to fostering a workplace where teammates can bring their authentic selves to work every day. Our DEI initiatives, including various committees, ensure that principles of equity, diversity, and inclusion are deeply ingrained throughout Kobie. While our leadership team fully supports our policy of nondiscrimination and equal opportunity, it is the responsibility of all teammates to uphold these values.

Ready to join us?

If you're ready to make an impact and grow in a supportive, innovative environment, we'd love to hear from you. Apply today and join the best and brightest in loyalty!