Sr. Director of Marketing Strategy, Analytics, and Engineering

Twilio; Canada; Remote; CAD 311,000 - 459,000; Full time

Job summary

A global communications company is seeking a Sr. Director of Marketing Strategy, Analytics, and Engineering. This remote role focuses on shaping marketing strategies through data insights to drive engagement and growth. The ideal candidate has over 10 years of experience in marketing strategy with strong leadership skills, and is proficient in analytics tools. Offers competitive compensation and comprehensive benefits.

Benefits

Competitive pay

Generous time off

Healthcare benefits

401(k) retirement account

Parental leave

Qualifications

• 10+ years in marketing strategy or related functions, with 5+ years of people leadership.
• Expertise with analytics and BI tools.
• Passion for innovation and storytelling.

Responsibilities

• Lead and elevate global marketing strategy.
• Define and drive marketing strategies through data.
• Build and mentor diverse marketing teams.

Skills

Marketing strategy

Data analytics

Leadership

Communication skills

Cross-functional collaboration

Customer-centric thinking

Education

Bachelor’s degree in Marketing, Business, Analytics or related field

Advanced degree (MBA or similar) preferred

Tools

Tableau

Salesforce

Job description

Sr. Director of Marketing Strategy, Analytics, and Engineering

Remote - US

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

See yourself at Twilio

Join the team as Twilio’s next Sr. Director of Marketing Strategy, Analytics, and Engineering.

About the job

This position is needed to lead and elevate Twilio’s global marketing strategy, turning data into actionable insight that drives growth and customer engagement.

We’re looking for a strategic thinker and data storyteller to shape marketing decisions, inspire teams, and deliver real-world results. You’ll build and lead a team that transforms millions of data points into clear direction for campaigns, and drives revenue growth and retention.

Responsibilities

In this role, you’ll:

• Create a forward-looking point of view on the future of marketing and how we’ll drive success.
• Define and drive global marketing strategies through actionable data and deep customer insight.
• Build, mentor, and scale the marketing strategy, analytics and data activation teams, fostering a culture of experimentation and measurable impact.
• Lead annual/quarterly planning, forecasting, and OKR setting to guide execution across all marketing functions.
• Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies.
• Own and Drive Marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership.
• Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
• Strong communication, leadership, and cross-functional collaboration skills.
• Advanced degree (MBA or similar) strongly preferred.
• Experience in SaaS, tech, or high-growth environments preferred.
• Certification in marketing analytics or data science is a plus.
• Passion for innovation, storytelling, and customer-centric thinking.

Location

This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Compensation

The estimated pay ranges for this role are as follows:

• Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C.: $223,300 - $279,200.
• Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $236,500 - $295,600.
• Based in the San Francisco Bay area, California: $262,700 - $328,400.
• This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.