Sr. Director, Digital Marketing Operations

McKesson; Mississauga; On-site; CAD 170,000 - 210,000; Full time

Job summary

McKesson is seeking a Sr. Director, Digital Marketing Operations to shape and execute our digital platform and marketing technology strategy. You will oversee digital products, platforms, and analytics to deliver scalable experiences that drive growth.

This role requires strategic leadership, MarTech expertise, and strong cross-functional collaboration. The ideal candidate will lead teams, optimize platforms, and translate data into actionable decisions, partnering with Marketing, Technology,

Qualifications

• Bachelor’s degree or higher in a related field and 10+ years in digital marketing, operations, or MarTech.
• Experience leading digital platform strategy and marketing technology initiatives at scale.
• Proven ability to manage cross-functional teams and translate data into strategy.

Responsibilities

• Develop and execute a multi-year digital platform and MarTech strategy.
• Oversee roadmaps for digital products, websites, and marketing-enabled platforms.
• Lead CRM, marketing automation, CMS, and analytics tool integrations.
• Establish governance, metrics, and processes for operational excellence in marketing tech.
• Partner with senior leadership to drive digital transformation and measurable growth.

Skills

Digital marketing

Marketing operations

Marketing technology

Digital product management

People leadership

Data analysis

CRM platforms

Analytics platforms

Education

Bachelor's degree in Marketing, Business Administration, IT, or related field

Tools

Marketing automation tools

Content management systems

CRM tools

Job description

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you.

Work Arrangement

This is a hybrid position requiring candidates to work on-site at least 2 days per week at our office in Mississauga. The remaining days may be worked remotely, subject to team and business needs.

About the Role (Job Summary)

The Sr. Director, Digital Marketing Operations is responsible for shaping and executing the organization's digital platform and marketing technology strategy. This leader oversees digital products, marketing platforms, operational processes, and cross-functional teams to deliver scalable, high-performing digital experiences that support business growth and customer engagement.

This role combines strategic leadership, digital product management, marketing technology (MarTech) expertise, operational excellence, and data-driven decision-making. The successful candidate will partner closely with Marketing, Technology, Digital Product, and Business leaders to optimize platforms, improve operational effectiveness, and advance digital transformation initiatives.

What You'll Do (Responsibilities)

• Digital Strategy & Leadership:
• Develop and execute a multi-year digital platform and marketing technology strategy aligned with organizational and commercial objectives.
• Establish strategic priorities, operational standards, performance metrics, and governance frameworks for digital marketing operations.
• Lead and develop high-performing teams, fostering collaboration, innovation, and continuous improvement.
• Digital Product & Platform Management:
• Own the roadmap and lifecycle management of digital products, including websites, mobile applications, and other marketing-enabled platforms.
• Partner with Technology and Digital Product teams to prioritize enhancements, ensure platform reliability, and deliver exceptional user experiences.
• Represent business stakeholder requirements throughout planning, development, testing, and deployment activities.
• Marketing Technology & Operations:
• Oversee the selection, implementation, integration, and optimization of marketing technology solutions, including CRM platforms, marketing automation tools, content management systems, and analytics platforms.
• Establish operational processes and governance to support the efficient deployment of marketing content across owned digital channels.
• Drive operational excellence through process improvement initiatives and automation opportunities.
• Analytics & Performance Optimization:
• Evaluate performance metrics, customer insights, and digital analytics to measure effectiveness and identify opportunities for improvement.
• Translate data into actionable recommendations that improve customer experience, operational efficiency, and business outcomes.
• Monitor industry trends, emerging technologies, and evolving digital best practices to maintain a competitive advantage.
• Vendor & Stakeholder Management:
• Build strong partnerships with internal stakeholders, senior leadership, and external vendors.
• Manage vendor relationships, contract negotiations, service-level agreements, and solution delivery performance.
• Influence enterprise-wide decisions related to digital capabilities, technology investments, and operational priorities.

Basic Requirements

• Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
• 10+ years of progressive experience in digital marketing, marketing operations, marketing technology, digital product management, or related disciplines.
• 5+ years of people leadership experience, including leadership of managers and cross-functional teams.
• Ability to analyze data and market trends to inform strategic decisions.
• Experience developing and executing digital platform, marketing technology, or digital transformation strategies.
• Experience managing websites, mobile applications, digital platforms, or enterprise marketing technology solutions.
• Experience working with CRM platforms, marketing automation tools, content management systems, and digital analytics solutions.
• Experience managing budgets and optimizing ROI.
• Excellent leadership, communication, and collaboration skills.

Preferred Skills & Experience

• Master's degree in Marketing, Business Administration, Information Technology, or a related field.
• Experience in healthcare, retail, distribution, or other highly regulated industries.
• Bilingualism (English and French) is considered a