Sr. Demand Generation Manager

-; Greater Sudbury; Remote; CAD 80,000 - 100,000; Full time

Job summary

A data solutions company in Canada is seeking a Senior Demand Generation Manager to drive growth strategies and manage demand generation campaigns. The ideal candidate will have over 5 years of B2B marketing experience, specifically in Account-Based Marketing (ABM). This role offers opportunities to collaborate with various teams, implement innovative marketing strategies, and focus on both creativity and analytics. Benefits include a healthcare plan, retirement plan, and work-from-home options.

Benefits

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k, IRA)

Life Insurance (Basic, Voluntary & AD&D)

Paid Time Off (Vacation, Sick & Public Holidays)

Family Leave (Maternity, Paternity)

Short Term & Long Term Disability

Training & Development

Work From Home

Stock Option Plan

Qualifications

• 5-7+ years of B2B marketing experience.
• Strong experience in ABM strategies.
• Proficiency in marketing automation platforms.
• Experience with AI to enhance productivity.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team.

Responsibilities

• Develop and execute demand generation strategies.
• Design and manage integrated marketing campaigns.
• Create programs nurturing leads throughout the journey.
• Implement ABM strategies targeting high-value accounts.
• Monitor campaign performance against KPIs.
• Collaborate closely with Sales for lead optimization.

Skills

B2B marketing

Account-Based Marketing (ABM)

Marketing automation

CRM systems

Data analysis

Creativity

Communication

Collaboration

Tools

Salesforce

Google Analytics

ABM technology

Job description

With over 20 years of deep experience helping enterprise organizations solve their most complex customer data issues, Redpoint delivers a proven approach and technology for data readiness. We deliver automated data quality, the most precise identity resolution, real-time processing, and a composable architecture built for speed and flexibility.

We are currently looking for a Senior Demand Generation Manager to play a crucial role in driving our growth strategy. This role requires a creative and analytical thinker who can wear many hats and thrive in a fast-paced environment. You will be responsible for developing and executing demand generation campaigns that drive awareness, engagement and conversions, with a strong focus on Account-Based Marketing (ABM).

Responsibilities

• Develop and execute the demand generation strategy to support revenue and pipeline targets.

• Design, plan, and manage integrated campaigns across multiple channels (events, webinars, email, paid ads, social media).

• Develop programs that nurture leads, opportunities, and customers throughout the customer journey

• Design and implement ABM strategies to target high-value accounts in healthcare and financial services industries, personalize outreach, and drive account engagement.

• Develop and maintain a deep understanding of our target audiences, accounts and buyer personas.

• Working with Product and Content Marketing, create compelling messaging and content that resonates with target audiences and drive demand generation efforts.

• Collaborate with Marketing Operations to track performance. Monitor campaign performance across relevant KPIs and adjust accordingly to deliver maximum impact.

• Work closely with the Sales team to ensure alignment and optimize lead handoff.

• Manage the demand generation budget and ensure ROI on our campaigns.

• Collaborate across the organization, primarily with Sales, Product, Customer Success, and the Partner team, to ensure successful programs

• Build and maintain relationships with external vendors and agencies to support marketing initiatives.

• Stay up to date on industry trends, best practices, and new technology.

Requirements

• Experience: 5-7+ years of B2B marketing, with strong experience in ABM strategies.

• Skills: Proficiency in marketing automation platforms, CRM systems (e.g., Salesforce), ABM technology, and analytics tools (e.g., Google Analytics). Experience with AI to increase productivity, personalization and performance.

• Analytical Mindset: Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Creativity: Creative thinker with the ability to develop innovative marketing strategies and campaigns that deliver impact.

• Communication: Excellent written and verbal communication skills.

• Team Player: Ability to work collaboratively in a cross-functional team environment.

• Adaptability: Comfortable wearing many hats and thriving in a fast-paced, startup environment.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Stock Option Plan