Sr. Content Manager & Influencer Partnership

Loblaw Agency; Brampton; On-site; CAD 100,000 - 132,000; Full time

Job summary

Loblaw Agency in Canada seeks a Sr. Content Manager & Influencer Partnerships to drive strategic social content and influencer programming across portfolios.

You will connect brand strategy, creator partnerships, and platform-native storytelling into integrated content programs that drive engagement and business impact. The role balances brand-building, performance, and creator authenticity, leading with clear direction, speed, and accountability.

Qualifications

• 6–8+ years of experience across social media, content strategy, influencer marketing, or integrated marketing.
• Experience leading cross-functional content and creator programs within agency, retail, media, or brand environments.
• Strong understanding of social platforms, creator ecosystems, and platform-native storytelling.
• Proven ability to manage complex projects across multiple stakeholders and timelines.
• Strong strategic thinking paired with operational and executional excellence.
• Exceptional communication, presentation, and stakeholder management skills.
• Experience balancing creative ambition with business priorities and operational realities.
• A strong ownership mindset with high accountability, attention to detail, and bias toward action.
• Passion for culture, creators, social trends, and evolving audience behaviour.

Responsibilities

• Own social content strategy across assigned portfolios, ensuring all work ladders to brand objectives, business priorities, and platform best practices.
• Translate enterprise and brand strategy into clear program direction across campaign, always-on, and influencer-led initiatives.
• Balance brand-building, performance, and creator-led storytelling within portfolio content strategies.
• Act as a strategic point of accountability for portfolio-level social content and influencer program decisions.
• Lead influencer and creator planning across assigned portfolios, including objectives, scope, sequencing, and execution planning.
• Ensure influencer content aligns to brand strategy, platform best practices, and campaign priorities while protecting creator authenticity.
• Partner with internal teams and agency partners to deliver integrated influencer programs at scale.
• Support creator sourcing, partnership development, contracting, and performance optimization.
• Own end-to-end delivery across assigned portfolios, ensuring work is delivered on time, on brief, on budget, and to quality standards.
• Lead strategic planning and alignment sessions across Brand, Creative, Community Management, Media, and Insights teams.
• Drive strong operational excellence across workflows, timelines, approvals, and production execution.
• Identify risks, manage dependencies, and proactively solve challenges to maintain momentum and delivery quality.
• Serve as a primary day-to-day lead for Brand Marketing partners across content and influencer programs.
• Present strategic recommendations, creative rationale, and performance insights with confidence and clarity.
• Collaborate closely with Creative, Planning & Insights, Media, Community Management, Legal, and external partners to ensure integrated execution.
• Build trust and alignment through strong communication, accountability, and follow-through.

Skills

Social media

Content strategy

Influencer marketing

Integrated marketing

Cross-functional leadership

Strategic thinking

Communication

Project management

Creator ecosystems

Brand storytelling

Job description

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Sr. Content Manager & Influencer Partnerships - 10mth Contract

Location: Toronto, ON

Team: Loblaw Agency – Social

The Opportunity

We’re looking for a strategic, highly organized, and culturally connected leader to join Loblaw Agency as Sr. Content Manager & Influencer Partnerships.

This role will lead social content and influencer programming across assigned portfolios, connecting brand strategy, creator partnerships, and platform-native storytelling into integrated content programs that drive relevance, engagement, and business impact.

You will play a key role in shaping how our brands show up across social, balancing brand building, performance, and creator authenticity, while helping teams move with greater clarity, speed, and accountability. This role is ideal for someone who thrives at the intersection of strategy, creativity, execution, and cross-functional leadership.

What You’ll Do

Portfolio Strategy & Content Leadership

• Own social content strategy across assigned portfolios, ensuring all work ladders to brand objectives, business priorities, and platform best practices
• Translate enterprise and brand strategy into clear program direction across campaign, always-on, and influencer-led initiatives
• Balance brand-building, performance, and creator-led storytelling within portfolio content strategies
• Act as a strategic point of accountability for portfolio-level social content and influencer program decisions

Influencer & Creator Program Leadership

• Lead influencer and creator planning across assigned portfolios, including objectives, scope, sequencing, and execution planning
• Ensure influencer content aligns to brand strategy, platform best practices, and campaign priorities while protecting creator authenticity
• Partner with internal teams and agency partners to deliver integrated influencer programs at scale
• Support creator sourcing, partnership development, contracting, and performance optimization

Execution & Delivery Management

• Own end-to-end delivery across assigned portfolios, ensuring work is delivered on time, on brief, on budget, and to quality standards
• Lead strategic planning and alignment sessions across Brand, Creative, Community Management, Media, and Insights teams
• Drive strong operational excellence across workflows, timelines, approvals, and production execution
• Identify risks, manage dependencies, and proactively solve challenges to maintain momentum and delivery quality

Stakeholder & Cross-Functional Leadership

• Serve as a primary day-to-day lead for Brand Marketing partners across content and influencer programs
• Present strategic recommendations, creative rationale, and performance insights with confidence and clarity
• Collaborate closely with Creative, Planning & Insights, Media, Community Management, Legal, and external partners to ensure integrated execution
• Build trust and alignment through strong communication, accountability, and follow-through

What You Bring

• 6–8+ years of experience across social media, content strategy, influencer marketing, or integrated marketing
• Experience leading cross-functional content and creator programs within agency, retail, media, or brand environments
• Strong understanding of social platforms, creator ecosystems, and platform-native storytelling
• Proven ability to manage complex projects across multiple stakeholders and timelines
• Strong strategic thinking paired with operational and executional excellence
• Exceptional communication, presentation, and stakeholder management skills
• Experience balancing creative ambition with business priorities and operational realities
• A strong ownership mindset with high accountability, attention to detail, and bias toward action
• Passion for culture, creators, social trends, and evolving audience behaviour

What Success Looks Like

• High-quality content and influencer programs delivered on time, on brief, and on budget
• Strong integration between strategy, creative, influencer, and media execution
• Positive stakeholder feedback and trusted cross-functional partnerships
• Efficient workflows and clear ways of working across portfolios
• Strong contribution to engagement, brand relevance, and creator program performance
• Consistent demonstration of leadership, accountability, and operational excellence

Why Join Loblaw Agency

At Loblaw Agency, we’re redefining how brands grow through social, culture, creators, and community. You’ll have the opportunity to work across some of Canada’s most recognized brands while helping shape the future of social marketing at scale.

You’ll join a team focused on building modern, insight-driven, culturally relevant marketing that moves at the speed of culture and delivers meaningful business impact.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Hiring Range / Échelle Salariale à L’embauche

$100,000.00 - $132,000.00 / 100.000,00$ - 132.000,00$ (per year / par an) A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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