Sr. Consultant, Marketing Strategy - Secondment

Canadian Imperial Bank of Commerce; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

CIBC is seeking a Sr. Consultant, Marketing Strategy to lead the marketing strategy for Private Wealth Management. This role involves a mix of project management, tactical insight, and collaboration with various teams to drive growth in Wealth Management products. Applicants should have significant experience in marketing and be skilled at building relationships and analyzing data to enhance client experiences.

Qualifications

• Minimum 7+ years’ experience in leading marketing strategies and project management.
• Experience in Financial Services with a focus on Wealth Management.
• Strong understanding and ability to convey detailed information meaningfully.

Responsibilities

• Develop and execute marketing strategies aligned with business growth.
• Build and manage relationships with internal clients and partners.
• Analyze campaign results and prepare reports with recommendations.

Skills

Management Reporting

Marketing

Marketing Programs

Wealth Management

Planning

Job description

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What You’ll Be Doing

Reporting to the Executive Director, Private Wealth Marketing, the incumbent will be a key member of the team, acting as the lead Private Wealth marketing strategist and responsible for planning and integration across the Digital, Marketing and Communications teams. He/she will provide tactical insight, consultation and support to marketing programs / initiatives that support the strategic direction of Digital, Marketing, and Communication to drive growth of Wealth Management-related products and services across multiple channels. The Sr. Consultant, Marketing Strategy also works closely with all CIBC Wealth Solutions, Planning, and Product partners, Commercial Banking and other cross-functional departments to ensure proper processes, analytics and reporting requirements are met.

The incumbent will require advanced knowledge of marketing strategy development and go-to-market execution, as well as advanced communications and relationship-building skills. Under the direction of the Executive Director, Private Wealth Marketing, he/she will be responsible for developing and executing marketing strategies and leading coordination of marketing programs and initiatives in alignment with our growth pillars and focus. He/she will lead strategy development, stakeholder buy-in and oversee project management of the plan’s execution.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you’ll succeed

• Strategy & Project Management - You will be responsible for building and executing the Private Wealth Marketing strategy, including day-to-day workflow and continual process improvement and the development of the strategic marketing plan (project management, development and roll-out) pertaining to CIBC Private Wealth and its segments. You will support key strategic initiatives for marketing foundations i.e. campaign and program management, while shaping our coordinated marketing program and go-to-market approach for the Digital, Marketing, and Communications teams in Private Wealth and CIBC Asset Management. Work with all team members to break down deliverables into tasks, each with an estimated level of effort and dependency details; create deeper connections to the enterprise marketing team to create the right support for the Wealth businesses and achieve the team’s objectives, within the project/task scope, budget and schedule, while always delivering high quality work.You will act as a consultant on feasibility, strategy and best practices in the definition phase and throughout the project lifecycle. You will create detailed project plans, timelines, budgets and SOWs that are aligned to the overall strategy and growth mandate. You will proactively identify project risks and trends, supporting the creation of mitigation plans with the team.
• Tracking and metrics – You will analyze campaign/program results and develop recommendations for future campaigns. Prepare regular reports and presents findings.Make recommendations to enhance client experience based on data compiled. Recommend ways to track marketing campaigns to help determine success and ROI of campaigns.
• Builds and manages relationships with internal clients and partners – You will have a good understanding of the different CIBC businesses and various CIBC internal partners; how they interact and impact the Private Wealth Management businesses. Establish and maintain relationships with key partner groups and leaders (including but not limited to Wood Gundy, CPIC, Private Banking, Trust & Estate, Financial Planning, Digital, Communications, Events & Sponsorships, Commercial Banking, Capital Markets) in order to facilitate the development and execution of marketing strategies for the business.

Who you are

• You have a minimum of 7+ years’ experience in leading and managing marketing strategies, project management, marketing, advertising, technology, or business environment.
• You can demonstrate experience in Financial Services and possess an acumen for Wealth Management. You have experience with managing complex projects in a large, matrixed environmentand can explain and rationalize strategic approach, KPIs/measurement consideration and costs.
• You give meaning to data. You enjoy investigating complex problems and making sense of information. You communicate detailed information in a meaningful way and have experience with metrics and measurement systems such as Google Analytics.
• You're passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You connect with others through respect and authenticity. You have excellent relationship management and presentation, both written and verbal communications skills.
• You can demonstrate experience in project management. It’s an asset if you have advertising agency experience.
• Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.

#LI-TA

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [e-mail]

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit

• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 11th Floor

Employment Type

Other

Weekly Hours

37.5

Primary Recruiter

Lisa Hill

Skills

Management Reporting, Marketing, Marketing Programs, Marketing Strategies, Microsoft PowerPoint, Microsoft Word, Planning, Strategic Direction, Taking Initiative, Wealth Management