Sr. Category Commercial Manager

Conagra Brands; Mississauga; Hybrid; USD 98,000 - 146,000; Full time

Job summary

A leading food company in Mississauga seeks a Sr. Category Commercial Manager to drive brand performance and execute the Annual Operating Plan. This role involves collaborating across multiple departments, developing insights, and implementing key strategies to achieve financial goals. The ideal candidate has extensive sales or marketing experience, particularly in the CPG industry, and possesses strong analytical and communication skills. This full-time position offers a competitive salary range of $98,000 - $146,000 based on experience.

Benefits

Comprehensive healthcare benefits

Flexible work schedules

Career development opportunities

Paid-time off

Qualifications

• 7 or more years of progressive sales and/or marketing experience in the CPG industry.
• Strong experience owning a P&L and utilizing it to grow brands.
• Must succeed working individually and as a member of a team.

Responsibilities

• Deliver assigned financial and strategic goals by achieving customer and channel strategies.
• Lead the agenda for executing MAPS in collaboration with Marketing.
• Develop relationships throughout the organization for customer business development.

Skills

Sales experience

Marketing knowledge

Analytical skills

Communication skills

Project management

Financial acumen

Education

University Degree

MBA

Job description

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Position Summary

Reporting to the Director of Commercial Strategy & Insights, the Sr. Category Commercial Manager leads the execution of the Annual Operating Plan for their assigned brands. They work closely with the brand pillar teams to implement channel standards and provide execution direction and commercial tools (MAPS) to our sales & retail field sales organization. They understand and monitor key drivers of category, brand, and customer sales for their assigned brands, building plans / recommendations to achieve business objectives. The position offers a unique experience because of the opportunity to influence and develop strong sustainable relationships throughout different departments within the organization.

Position Summary

Reporting to the Director of Commercial Strategy & Insights, the Sr. Category Commercial Manager leads the execution of the Annual Operating Plan for their assigned brands. They work closely with the brand pillar teams to implement channel standards and provide execution direction and commercial tools (MAPS) to our sales & retail field sales organization. They understand and monitor key drivers of category, brand, and customer sales for their assigned brands, building plans / recommendations to achieve business objectives. The position offers a unique experience because of the opportunity to influence and develop strong sustainable relationships throughout different departments within the organization.

Organization : Key internal stakeholders include Marketing, Sales, Demand Planning, Customer Insights & Analytics, Sales Operations, Revenue Growth Management, and Brand and Sales Finance

Responsibilities

• Deliver assigned financial and strategic goals by accomplishing customer and channel strategies and plans.
• Support Annual Operating Plan (AOP) development and lead implementation and tracking of AOP (base + innovation) through sales team.
• Lead the agenda and develop guardrails to ensure execution of MAPS (Merchandising, Assortment, Pricing, and Shelving) in collaboration with Marketing, Insights and Revenue Growth Management.
• Establish customer specific new item targets (Slotting Fees / Distribution goals / Shelving Recommendations).
• Create scorecards and interpret data to develop insights, identify risks and create opportunities, strategies, and or action plans, associated with execution fundamentals (MAPS - Merchandising, Assortment, Shelving, and Pricing).
• Create progressive sell decks relevant to customers, guided by data and insights for assigned brands. Assist in delivery of progressive sell decks when required to customer network.
• Develop relationships throughout the organization and provide customer and brand business development opportunities, leadership, and solutions.
• Give guidance on product allocation and promotional changes to CLO team where supply constraints exist.
• Act as main contact for customer teams for all Consumer and Brand Strategy activities, bringing the perspective of brand and sales together.
• Participate in trade approval process, working towards brand strategy within budgeted trade rates.
• Provide CBP (customer business planning) session assistance, negotiation support, and collaboration to sales team.
• Support execution for customer long-term business building sessions.
• Peer coach to inspire and motivate other sales team members.
• Provide continuous improvement leadership through bringing forward best practices, tapping into US / International departments.

Management

• Potential for direct reports based on business needs.
• Progressive and lateral moves into Sales and Marketing.

Qualifications, Education & Experience

• A University Degree. An MBA is an asset.
• 7 or more years of progressive sales and / or marketing experience in the CPG industry
• Familiarity with the Canadian marketplace and the dynamic that exists between brands, retailers and consumers
• Excellent written and verbal communication skills, with the ability to engage and persuade diverse audiences across the organization at all levels.
• Must be comfortable presenting both internally and externally to large and small audiences
• Strong financial, quantitative, and analytical skills, using metrics to drive results
• Strong experience owning a P&L and strong knowledge of how to utilize the P&L to grow brands
• Highly effective project management, prioritization, multi-tasking, and time management skills to ensure end-to-end execution is meeting deadlines and performance expectations
• Must succeed working individually and as a member of a team; ability to quickly create new relationships.
• Enterprise-wide mindset - strategic thinking and problem-solving skills, with the ability to navigate ambiguity and lead enterprise-wide programs.

Our Modern Workplace :

Conagra’s culture of collaboration enhances our ability to meet critical business goals, deliver value to customers and consumers and provide you with the flexibility you need to achieve a better work-life balance.We carefully consider each role and how often each team member needs to collaborate in person. This position requires you to work from our Mississauga office 3 days a week.

SF : LI

Compensation

Pay Range : $98,000-$146,000

The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to : location, relevant experience / level and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.

We care about your total well-being and will support you with the following, subject to your location and role :

• Health : Comprehensive healthcare benefits, mental wellbeing support and wellness spending account
• Wealth : Great pay, bonus incentive opportunity, wealth accumulation program and access to discounts
• Growth : Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
• Balance : Paid-time off, flexible work-schedules, Employee & Family Assistance Program and volunteer opportunities

Our Company

At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions – within our people and our iconic brands like POGO, VH Sauces and Orville Redenbacher.

Our focus on innovation extends beyond making great food, it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve and the health of our planet. Foodies Welcome.

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor. Conagra is committed to working with and providing accommodation to individuals with disabilities. If you need special assistance or an accommodation while seeking employment, please email [e-mail]. We will make a determination on your request for accommodation on a case-by-case basis.

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Sales and Business Development

Food and Beverage Services and Food and Beverage Manufacturing

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Category Manager • Mississauga, Peel Region, Canada