Sr. Brand Manager – Frozen, Hydration & Snacking

Kraft Heinz; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Sr. Brand Manager to lead the strategy for their Frozen, Hydration, and Snacking brands. This role is pivotal in shaping product offerings, pricing, and promotional strategies, ensuring alignment with market dynamics and consumer insights. You will collaborate with cross-functional teams to drive innovative campaigns and product launches, all while managing P&L responsibilities. If you have a passion for brand management and a strong strategic mindset, this opportunity allows you to make a significant impact in a vibrant and collaborative environment.

Qualifications

• Blend of leadership, creativity, and strategic thinking.
• Strong project management skills with a data-driven approach.

Responsibilities

• Own and build long-term strategy for brand portfolio.
• Define product mix, pricing, and advertising strategies.

Skills

Strategic Thinking

Project Management

Data-Driven Insight

Leadership

Creativity

Job description

Join to apply for the Sr. Brand Manager – Frozen, Hydration & Snacking role at Kraft Heinz

Reporting into the Head of Marketing & Strategy, Easy Meals Made Better, the Sr. Brand Manager, Frozen, Hydration & Snacking will own and build the long-term strategy for Kraft Heinz’s portfolio of brands and deliver the operating plan.

This role defines the product mix, pricing, packaging, and advertising and promotion strategies for your brands, informed by a deep understanding of the consumer, customer, and category dynamics. With oversight of the P&L, you’re accountable for delivering profit, volume, and market share objectives. You will be responsible for building consumer and customer demand for your business and implementing your marketing initiatives through cross-functional team leadership. This role requires strong collaboration with the Insights, Communications, and Innovations teams to bring compelling campaigns and new products to market.

The ideal candidate will possess a blend of leadership, creativity, strategic thinking, data-driven insight, and project management skills.