Sr. Brand Manager – Frozen, Hydration & Snacking

Kraft Heinz Company; Toronto; On-site; USD 143,000 - 180,000; Full time

Job summary

An established industry player is seeking a dynamic Senior Brand Manager to lead the strategy for its Frozen, Hydration, and Snacking brands. In this pivotal role, you will define product mix, pricing, and promotional strategies while driving revenue and market share growth. Collaborating with cross-functional teams, you will leverage consumer insights to create compelling marketing campaigns and innovative products. This position offers the opportunity to make significant contributions to a forward-thinking company dedicated to excellence and innovation in the food industry. If you're passionate about marketing and ready to take on a leadership role, this is the perfect opportunity for you.

Benefits

Healthcare Coverage

Paid Time Off

Flexible Work Arrangements

Employee Family Assistance Program

Wellbeing Programs

Qualifications

• 7+ years of business experience with 4-5+ years in core Marketing.
• Strong leadership and communication skills required.

Responsibilities

• Own and build brand strategy and financial operating plans.
• Lead cross-functional teams and manage P&L for the portfolio.

Skills

Leadership

Strategic Thinking

Data-Driven Insight

Project Management

Analytical Capabilities

Communication Skills

Problem Solving

Agility

Entrepreneurial Spirit

Consumer Obsession

Education

Bachelor's Degree

Job description

Job Description

Reporting into the Head of Marketing & Strategy, Easy Meals Made Better, the Sr. Brand Manager, Frozen, Hydration & Snacking will own and build the long-term strategy for Kraft Heinz’s portfolio of brands and deliver the operating plan.

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As a Senior Brand Manager, you will be at the center for some of the biggest decisions we make.

This role defines the product mix, pricing, packaging, and advertising and promotion strategies for your brands, informed by a deep understanding of the consumer, customer and category dynamics. With oversight of the P&L, you’re accountable for delivering profit, volume, and market share objectives. You will be responsible for building consumer and customer demand for your business and implementing your marketing initiatives through cross-functional team leadership. This role requires strong collaboration with the Insights, Communications and Innovations teams to bring compelling campaigns and new products to market.

The ideal candidate will possess a blend of leadership, creativity, strategic thinking, data-driven insight and project management skills.

Responsibilities:

1. Brand Strategy & Annual Planning: Own, build and deliver both annual and long-term brand strategy and financial operating plans.
2. Business Delivery & Leadership: Own the P&L for your portfolio and have accountability for delivering NSV, profit, tonnage, and market share objectives. Define the product mix, pricing, packaging, and promotional strategies for your brands. Lead monthly business management rituals, including demand forecasting, consumption and financial review. Ensure timely communication with key internal stakeholders on issues and activities.
3. Insights to Action: Use consumption (Nielsen), business analytics and collaboration with CIS to develop a deep understanding of the business, consumer and category. Leverage this understanding to build insights and create action plans that drive growth and HHP.
4. Innovation: Articulate the role of innovation in supporting Brand Strategies, and collaborate with Innovation team to build pipelines to drive future growth. Lead launch ‘go to market’ activities. Lead renovations and optimization projects.
5. Communications: Collaborate with Comms and Omni teams to deliver full funnel consumer engagement plans that support Brand Strategies and drive Brand Equity measures. Manage the marketing budget.
6. Partnership: Lead cross-functional teams that include finance, sales strategy, consumer insights, innovation, communications, operations, and shopper marketing. Partner with Sales to represent the Brands to customers as needed.
7. People Leadership: Coach, develop and engage team of 2 direct reports.

Qualifications:

1. 7+ years of cumulative business experience including 4-5+ years of core Marketing experience (e.g. creation of brand plans, new product launches, providing creative direction, building and executing consumer promotions)
2. Demonstrates initiative, urgency and leadership, with a strong drive for results
3. Operates with agility, with solid problem solving and simplification skills
4. Has entrepreneurial spirit and is comfortable navigating the unknown. Is willing to try new things and is comfortable learning by ‘failing fast’
5. Proven analytical capabilities in interpreting and driving action from data
6. Ability to influence, lead cross-functional teams, and work through others
7. Consumer obsessed, with the ability to identify market trends and key insights
8. 1-2 years of people leadership experience
9. Outstanding verbal, written and interpersonal communications skills
10. Excellent organization and project management skills. Ability to prioritize and manage multiple projects at once

Kraft Heinz is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified candidates will be considered for opportunities, regardless of race, religion, faith, creed, age, ethnicity, marital status, gender identity, sexual orientation, or disability. Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact: [e-mail].

New Hire Base Salary Range: $143,800.00 - $179,700.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Family Assistance Program, Wellbeing Programs, Family Support Programs
• Financial - Savings/Pension, Life, Accidental Death & Dismemberment, Disability, Discounted Perks

Location(s) Toronto - Queen's Quay - Headquarters

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [e-mail] for assistance.