Sr. Associate, Performance Marketing

MediaCareers; Toronto; Remote; CAD 60,000 - 85,000; Full time

Job summary

Viral Nation is seeking a Sr. Associate to join the Performance Marketing pod. You will own campaign build, trafficking, daily optimization, pacing, and QA across paid social channels, with exposure to paid search and programmatic work as needed.

You will collaborate with your Manager on the overarching media plan, run experiments across audiences and creative, and ensure campaigns align with client objectives and platform best practices.

Qualifications

• Hands-on experience managing performance marketing campaigns.
• Ability to analyze data and surface insights.
• Experience with paid social platforms and QA processes.

Responsibilities

• Launch, monitor, optimize, and report on media campaigns across paid social channels.
• Own daily optimization, budget pacing, and in-platform troubleshooting.
• Build and traffic campaigns with self-QA prior to launch.
• Analyze performance data to refine tactics and surface opportunities.
• Support media planning with actuals and audience execution against the plan.
• Run campaign experimentation across audiences, creative, and bidding.
• Evaluate creative and align with platform best practices and client objectives.
• Participate in calls and articulate campaign plans clearly.

Skills

Campaign management

Paid social advertising

Data analysis

In-platform optimization

Job description

Remote - Canada Wide at Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

The Sr. Associate

Brings the execution lens to an integrated Performance Marketing pod. Working closely with your Manager, you own campaign build, trafficking, daily optimization, pacing, and QA across performance marketing channels, with an emphasis on paid social, while building fluency in the overarching media plan and strategy so you can speak to both sides of the work.

What You'll Do Here:

• Launch, monitor, optimize, and report on media campaigns across paid social channels, with the potential to manage paid search and programmatic campaigns where clients require.
• Own daily optimization, budget pacing, and in-platform troubleshooting to keep campaigns on plan and on target.
• Build and traffic campaigns accurately, owning self-QA before every launch.
• Analyze performance data to refine tactics, and surface in-platform signals, risks, and opportunities to your Manager.
• Support media planning with actuals, reallocations, and audience execution against the strategic media plan.
• Run campaign experimentation across audiences, creative, and bidding to identify what drives performance.
• Evaluate creative and recommend adjustments aligned to platform best practices and client objectives.
• Join internal and external calls, speaking directly to tactical detail and in-platform campaign structure.
• Be a key contributor in performance platform calls, clearly articulating active and upcoming campaign plans and implementing platform provided recommendations where applicable.