Sr. Associate, Consumer Promotions Strategy

DoorDash Canada; Vancouver, Toronto; On-site; CAD 76,000 - 109,000; Full time

Job summary

A leading company is seeking a Senior Associate for Consumer Promotions Strategy in Vancouver. The role involves executing data-driven promotional campaigns and optimizing consumer engagement through analysis and experimentation. With a focus on growth and retention, this position requires creativity and analytical skills to drive success in a dynamic environment. Comprehensive benefits and a competitive salary range are offered, highlighting the company’s commitment to employee well-being.

Benefits

Paid time off

Parental leave

Wellness benefits

Health insurance

Disability and life insurance

RRSP with employer match

Mental health programs

Qualifications

• 3-4 years of experience in pricing and promotions, growth marketing, or business analytics.
• Proficiency in SQL (intermediate to advanced).
• Experience analyzing large datasets for actionable insights.

Responsibilities

• Lead consumer promotional campaigns and analyze engagement.
• Execute A/B tests and derive insights to inform strategies.
• Collaborate with multiple teams to improve campaign performance.

Skills

SQL

Data Analysis

Marketing Analytics

A/B Testing

Consumer Insights

Education

Bachelor's degree

Tools

Dashboarding Tools

Job description

Sr. Associate, Consumer Promotions Strategy

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.

The Consumer Promotions Strategy team uses data-driven insights to conceptualize, launch, and optimize promotional campaigns aimed at acquiring, activating, and retaining consumers on the DoorDash platform across in-app and CRM channels. We manage performance metrics related to incremental volume and efficiency from promotions and oversee the promotional budget for Canada.

About the Role

We are seeking a Senior Associate to lead our consumer promotional campaigns and engage our users. You will execute high-visibility campaigns across in-app and CRM channels to drive growth and optimize through experimentation and A/B testing. Your role involves analyzing consumer data to derive insights that inform engagement strategies and influence key success metrics. Creativity in developing offer constructs, in-app surfaces, and messaging is essential.

You will report to the Senior Manager, Promotion Strategy, on our Consumer Retention Marketing team.

You're excited about this opportunity because you will…

• Address one of the company's key challenges: balancing growth with profitability.
• Work with complex data sets to uncover insights and influence consumer order rates positively.
• Develop and launch promotional campaigns, including targeting, offer constructs, and in-app surfaces to enhance activation, order frequency, and retention.
• Conduct experiments and A/B tests to understand incrementality and optimize the consumer lifecycle.
• Analyze data to balance in-campaign growth with long-term retention, customer lifetime value (LTV), and payback.
• Report weekly campaign performance, perform deep dives, and prepare campaign readouts.
• Collaborate with Strategy & Operations (S&O), CRM, Analytics, Product, and Brand Marketing teams.
• Address weekly trends by recommending data-driven tactics and surfacing trade-offs to improve conversion or volume.

We're excited about you because you have…

• A Bachelor's degree or equivalent experience.
• 3-4 years of experience in pricing and promotions, growth marketing, marketing analytics, management consulting, or business analytics.
• Proficiency in SQL (intermediate to advanced), with the ability to write queries from scratch to extract data and insights.
• Experience analyzing large datasets to generate actionable business insights and recommendations.
• Experience with dashboarding tools such as Mode, Sigma, or Tableau.
• The ability to see the big picture ('why') and execute at a detailed level to achieve key metrics.
• A strong bias for action, balancing accuracy with speed.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC, which may qualify as an AEDT. Covey processes include providing job requirements and candidate applications. Covey Scout has been used from August 21, 2023, to December 21, 2023, and resumed on June 29, 2024.

The Covey tool has been independently audited. Results are available here: Covey

Compensation

Salary ranges from $76,000 to $108,500 CAD, depending on location and experience. Compensation is localized accordingly.

DoorDash offers comprehensive benefits, including paid time off, parental leave, wellness benefits, health insurance, disability and life insurance, RRSP with employer match, and mental health programs.

For more details, visit our careers page.

About DoorDash

Our mission is to empower local economies. We are a technology and logistics company evolving from a food delivery service to a platform for all goods, fostering innovation and growth.

We support employee well-being with extensive benefits and a dynamic work environment.

Our Commitment to Diversity and Inclusion

We are dedicated to building diverse, inclusive teams that foster innovation. We welcome applicants from all backgrounds and perspectives.

If you need accommodations, please inform your recruiting contact at initial contact.

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