Sr. Analytics Lead

Viral Nation; Canada; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading digital marketing agency in Canada is seeking a Senior Analytics Lead to drive informed decision-making through data. The ideal candidate will have over 8 years of experience in research and analytics, team leadership skills, and proficiency in tools such as Python and SQL. Responsibilities include overseeing research, collaborating for client strategy, and leading measurement product development. Join us in leveraging data to shape innovative marketing solutions.

Qualifications

• 8+ years of experience in research and analytics.
• Expertise in primary and secondary research methodologies.
• Experience leading and growing teams with multiple direct reports.
• Proficiency in various analytics tools.

Responsibilities

• Conduct and oversee primary and secondary research studies.
• Collaborate with teams to improve data strategy for clients.
• Lead the development of measurement products.
• Design efficient data collection and reporting systems.

Skills

Research and analytics

Stakeholder communication

Data storytelling

Team leadership

Python

SQL

Google Cloud Platform

Digital analytics

Education

Bachelor's or Master's degree in a relevant field

Tools

Python

SQL

Google Cloud Platform

BigQuery

Sigma

Job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

In this pivotal role, you will play a key part in shaping the future of our organization by leveraging data to drive informed decision-making for our clients and us. As a Senior Analytics Lead, you will work collaboratively across departments to extract meaningful patterns, trends, and insights that will guide both our and client strategy. If you are an expert storyteller and thrive in a fast-paced environment, enjoy translating complex data into compelling narratives, and are ready to make a significant impact, we want to hear from you. Join us on the forefront of data-driven innovation and help steer our company towards continued success.

What You'll Do Here:

• Independently conduct and oversee primary and secondary research studies from end to end, from client scoping (budgeting, opportunity sizing), design, execution, analysis, reporting, to strategy implementation.
• Collaborate closely with client account and service teams to understand client objectives, reporting requirements, and preferences to develop best-in-class measurement that gives clients insight into their social-first strategy.
• Work alongside client service leaders to improve their data strategy and their clients’ ROI by operationalizing reporting and insights.
• Grow client portfolios alongside a Client Leads and Strategy through the lens of best-in-class measurement and data-driven decision making that are designed to inform brand strategy.
• Lead the development of a measurement product including requirements gathering, documentation, methodology, socialization, and continuous improvement.
• Lead, mentor, and grow junior team members, providing support, knowledge sharing, and fostering a culture of continuous learning and development.
• Lead thought leadership initiatives by crafting engaging and well-researched white papers, articles, case studies, and other thought leadership content that showcases our expertise, addresses industry challenges, and provides valuable insights.
• Develop and democratize campaign and study insights by designing efficient data collection and reporting systems, structured databases, and custom designed dashboards and presentations.
• Stay updated on industry trends, emerging technologies, and best practices in marketing analytics and research methodologies.

You'll Need To Have:

• Marketing or agency experience is a preferred asset for this role
• Bachelor's or Master's degree in a relevant field (e.g., Social Sciences or data-centric fields like Statistics, Data Science, Business Analytics)
• Experience leading and growing teams with multiple direct reports
• 8+ years of experience in research and analytics
• Expertise in primary and secondary research, including but not limited to: brand tracking, brand strategy, brand lift studies, regression modeling/Market Mix Modeling, social listening, and digital/site analytics
• Experience with paid media/DSP analytics and optimization, including Meta Ads, TikTok Ads, and Google Ads
• Proficiency in Python, SQL, Google Cloud Platform, Sigma, BigQuery, and other relevant analytics tools
• Ability to analyze datasets and distill them into insights that are presented in a logical and compelling story
• Excellent client management, stakeholder communication and presentation skills, with the ability to explain technical concepts to non-technical audiences
  
  

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

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