Sr Analyst, Intergrated Services (Ford)

VML South Africa; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

VML South Africa is seeking a Senior Analyst to join their Toronto team. This role requires a digital-savvy individual to analyze and optimize digital marketing campaigns, ensuring data-driven decisions for improved performance. Candidates should have a strong analytical background, with experience in various digital tools like Google Analytics and a knack for storytelling through data. Enjoy a collaborative culture that values innovation and impact from day one.

Benefits

Continuous learning and skills development

Positive team culture

Immediate impact on projects

High visibility in a flat organization

Qualifications

• 3+ years experience in digital media or marketing analytics.
• Experience analyzing media data and providing insights.
• Familiarity with digital marketing, especially content marketing.

Responsibilities

• Act as the Behavioral Site Optimization Lead partnering with various disciplines.
• Provide counsel on employing statistical analysis to improve marketing results.
• Work on measurement planning and strategy, and ensure tracking for measurement needs.

Skills

Digital marketing

Statistical analysis

Data analysis

Communication

Education

Undergraduate Degree in Advertising, Communications, Marketing, Business Analytics, Statistics, Mathematics, Economics

Tools

Google Analytics

Adobe Analytics

Power BI

Excel

Job description

Location: Toronto , Canada

Last Updated: 7/14/2025

Requisition ID: 10883

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

THE OPPORTUNITY

Senior Analyst

Could this be you?

VML is looking for a smart, digital savvy senior, possessing innate curiosity and a collaborative nature. This role will focus on Insights and Optimizations, holistically analyzing paid , channels and behavioral site content. The qualified candidate will be part of a talented cross-functional team tasked with improving digital marketing campaigns and site performance, but also able to operate independently in developing and delivering their work.

What’s in it for you?

• Ability to make an immediate impact:This role is perfect for motivated analysts looking to jump right in and contribute on day one.
• Build the Future: Continual learning and skills development are paramount to our teams success.
• High visibility:We are a very flat organization that encourages an entrepreneurial culture.
• Fun:Growth is fun! Positive team culture!

What you will do…

Measurement planning and strategy

• Act as the Behavioral Site Optimization Lead, partnering with team members from various disciplines (Account, Strategy, Creative, Technology, Production) within the agency and the client to optimize and provide near real-time insights for individual campaigns and site performance.
• Works as the Analytic Lead to provide counsel to various disciplines (Strategy, Account, Creative, Technology, Production) and clients on how to employ statistical analysis to improve marketing results and maximize profits of client customer bases; Define business logic to drive marketing campaign design, including experimental design with multiple test and control cells.
• Work with internal team and various partners to ensure tracking for measurement needs and identify opportunities to improve campaign effectiveness.

Reporting and analysis

• Identify data definition and quality issues and help provide appropriate resolution; Utilizes preliminary and final reports to optimize future marketing initiatives; Be able to create a concise theme and story in analytic deliverables when necessary; Improve existing project deliverables to allow for more efficient and timely delivery to clients.
• Ongoing analysis of initiative performance; provide data-driven optimization recommendations.

Methodologies and processes

• Stay in communication with the internal team to ensure understanding of learning objectives and strategies.
• Develop hypotheses, test designs, business cases and customer data requirements; Identify data definition and quality issues and help provide appropriate resolution.
• Help evolve measurement methodologies and technologies.
• Visualization of new and existing projects or campaigns to make client deliverables more insightful and efficient.
• Facilitate knowledge sharing of best practices and conclusions from market analysis or tool and measurement discovery to the analytics group and other team members.

What your prior experience consists of…

General Requirements

• Experience analyzing media data to inform decisions.
• Familiarity with digital marketing, especially content marketing
• Ability to manage multiple projects
• Takes initiative to solve problems with minimal direction
• Understanding and communicating measurement feasibility in a creative environment
• Comfortable presenting to clients and cross-functional teams
• Proactive and able to work in a collaborative, fast-paced environment

What it takes…

• Undergraduate Degree, Master’s Degree Preferred in Advertising, Communications, Marketing, Business Analytics, Statistics, Mathematics, Economics
• 3+ years of experience in either/or Marketing (CRM/Direct Marketing, Digital Media, Website, Social Media, Search Engine Optimization), Advertising, Automotive, Financial, Market Research, Pharmaceuticals.
• Highly Proficient with digital analytics reporting suites, Google Analytics, DoubleClick, Experience with Digital Ad Technology (Ad Servers, DSP, Bid Management Platforms) and Adobe Analytics, a plus within Digital Media team.
• Highly Proficient in Excel and Pivot Tables and able to show junior team members.
• Advanced proficiency in Microsoft Tools (Word, Excel, Powerpoint) and able to show junior team members.
• Digital experience preferred.
• Power BI is a bonus.
• Have physical and mental requirements to meet the above listed job responsibilities.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through ourRecruitment Privacy Policy . California residents should read ourCalifornia Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy . California residents should read our California Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.