Sr. Analyst, eCommerce

Dyson; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A global technology firm in Toronto seeks a Sr. Analyst, eCommerce to analyze and synthesize data for strategic decisions. The role involves data analysis and collaborating with sales teams to enhance digital performance. Ideal candidates have a Bachelor's degree and experience with digital analytics tools, specifically Adobe and Google Analytics. Competitive benefits and a focus on employee collaboration are key features of this position.

Benefits

Dyson Matching RSP contributions

Company Paid Life Insurance

Short-Term and Long-Term Disability

Employee Referral Program

Generous Dyson Product Discounts

Competitive Paid Time Off

Generous Maternity Leave Program

Employee Assistance Program

Qualifications

• 3 to 5 years of experience in a sales analytics role.
• Solid understanding of eCommerce user journeys and digital usability.
• Ability to distill complex analytics into simple themes for non-technical stakeholders.

Responsibilities

• Create, maintain and present weekly reporting and insights related to sell out and promotional activity.
• Utilize data tools to mine vast amounts of data for insights.
• Collaborate with eCommerce sales leads to support sales strategy.

Skills

Commercial business acumen

Data analysis

Digital analytics tools proficiency

Data visualization

Strong communication skills

Education

Bachelor’s Degree in Business, Marketing, Economics or related field

Tools

Adobe Analytics

Google Analytics

MS Excel

Tableau

Job description

Overview

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.

We are committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.

About the role
The Sr. Analyst, eCommerce will be instrumental in synthesizing large sets of data and communicating trends and insights back into the business to guide strategic decisions. This position is responsible for collecting and analyzing data and developing sales & marketing insights and optimization recommendations.

The ideal candidate should have strong commercial business acumen and experience with “front-end” digital analytics tools (such as Adobe Analytics and Google Analytics). They will drive understanding of sales trends and digital behavior to identify opportunities to improve the digital experience and performance across DysonCanada.ca and traffic-driving media channels.

Responsibilities

Commercial Analytics:

• Create, maintain and present weekly reporting and insights related to sell out and promotional activity to drive insights that support business decision-making.

• Utilizing data tools such as MS Excel, Tableau and Adobe Analytics to mine vast amounts of data providing reporting, analysis, insights and comparative commentary on the key trends driving the business

• Collaborate with eCommerce sales leads to support sales strategy, promotional insights and planning, forecasting, and assortment reviews.

• Build Adobe and Tableau Reporting Dashboards to empower end users with self-sufficient tools that provide data insights and drive strategic decision-making.

• Oversee special projects and ad hoc requests as needed.

eCommerce Analytics:

• Proactively monitor eCommerce platform for changes in customer behavior and communicate these insights, with commercial thinking, clearly to the eCommerce team and wider business as necessary to drive change.

• Investigate specific issues and propose solutions by analyzing data from a wide range of sources including digital analytics data, customer feedback, and session replay tools.

• Collaborate with eCommerce team to develop multi-variant and A/B tests, and support post-test analysis.

• Keep a watchful eye on the tagging strategy deployed to Dyson’s various digital properties to ensure that digital data maintains integrity.

• Create reports that expertly visualize the data so that performance, trends, and actionable items are apparent.

• Maintain working knowledge of industry best practices and changes in analytics platforms and identify how they impact existing programs.

• Work closely with product marketing teams to cultivate a deep understanding of what resonates with our owners in order to create and implement cross channel, end-to-end customer journeys.

• Partner with eCommerce and Media teams to aid in measuring channel performance (SEO/SEM, Display, Paid Social, Affiliates) and forecasting models, with the goal of supplementing agency reporting. Identify high value / underperforming audiences and opportunities to improve visitor engagement and conversion.

Qualifications

• Bachelor’s Degree (or higher) in Business, Marketing, Economics or related field required

• 3 to 5 years’ experience in a sales analytics role with a solid understanding of eCommerce user journeys, digital usability, and user experience.

• Intermediate MS Excel skills; experience with Tableau a plus

• Master of web analytics tools such as Adobe Analytics and Google Analytics required; working knowledge of how these types of tools collect, process, and store data is critical.

• Storytelling - Can easily distill complex analytics into simple themes that are appropriate for non-technical stakeholders.

• Able to demonstrate a proven track record of identifying new digital optimization opportunities based on customer insight and data, and its interpretation into actionable test hypothesis and campaigns

• Ability to accurately test, verify, and debug the data collected by digital analytics platforms for the purpose of quality assurance.

• Proficiency in data visualization and report creation.

• Understanding of data management, multi-channel marketing strategies and conversion rate optimization.

• Comfortable quickly flexing between longer term strategic thinking and day-to-day execution of the roadmap.

• Acting as a proactive, creative member of the team who enjoys problem solving and enabling those around them.

• Possess a high sense of urgency, strong attention to detail and high standards for the quality of their work.

• Develop positive and productive professional relationship with key stakeholders.

• Excellent time management, organizational, planning and project management skills.

• Excellent verbal and written communications.

• Strong analytic presentation skills to senior and peer level audiences.

Benefits

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

• Dyson Matching RSP contributions

• Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D)

• Short-Term and Long-Term Disability

• Employee Referral Program

• Generous Dyson Product Discounts

Lifestyle benefits:

• Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time

• Generous Maternity Leave Program

• Employee Assistance Program

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Dyson is committed to the full inclusion of all qualified individuals. As part of this commitment, Dyson will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact Americas Talent Acquisition at [e-mail]