Sr. Analyst, Digital, Popeyes Louisiana Kitchen, Canada

Popeyes Louisiana Kitchen; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

Popeyes Louisiana Kitchen is seeking a Senior Analyst, Digital to drive data-informed decisions in enhancing their digital platforms and customer loyalty programs. This mid-senior level position involves performance analysis of digital initiatives and collaboration with cross-functional teams to elevate customer experience while contributing to the brand's overarching goals.

Benefits

Comprehensive global paid parental leave program

Free telemedicine and mental wellness support

Qualifications

• 2–4 years of experience in digital analytics or e-commerce.
• Familiarity with content management and digital asset management.
• Experience in the quick-service restaurant industry is a plus.

Responsibilities

• Conduct digital performance analysis for loyalty programs and online ordering.
• Oversee content accuracy across digital platforms.
• Collaborate with teams to enhance customer engagement.

Skills

Analytical skills

Communication skills

Project management

Education

Bachelor's degree in Business, Marketing, Data Science, or related field

Tools

SQL

Tableau

Job description

Join to apply for the Sr. Analyst, Digital, Popeyes Louisiana Kitchen, Canada role at Popeyes Louisiana Kitchen

Join to apply for the Sr. Analyst, Digital, Popeyes Louisiana Kitchen, Canada role at Popeyes Louisiana Kitchen

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Position Overview

As the Senior Analyst, Digital at Popeyes Canada, you will play a pivotal role in driving data-informed decisions to enhance our digital platforms and loyalty programs. Your expertise will support the optimization of digital profitability, ensure accurate and engaging content across our app and website, and oversee the execution of initiatives on both first-party and third-party platforms. Collaborating closely with cross-functional teams, you will provide actionable insights that shape our digital strategy and elevate the customer experience.

Responsibilities

• Digital Performance Analysis :
• Conduct in-depth analyses of digital initiatives, including loyalty programs, mobile engagement, online ordering, and delivery services, to assess performance and identify growth opportunities.
• Develop and maintain dashboards and reports that track key performance indicators (KPIs) related to user engagement, conversion rates, and revenue metrics.
• Profitability Assessment :
• Analyze digital sales data to evaluate profitability across various channels and platforms.
• Provide recommendations to optimize pricing strategies, promotional offers, and product placements to enhance ROI.
• Content Management :
• Oversee the accuracy and consistency of menu content, pricing, and promotional materials across the Popeyes app, website, and third-party delivery platforms.
• Coordinate with marketing and product teams to ensure timely updates and alignment with brand standards.
• Platform Execution :
• Manage the implementation of digital campaigns and promotions on first-party (app and website) and third-party platforms, ensuring seamless execution and user experience.
• Monitor platform performance and troubleshoot issues to maintain optimal functionality.
• Customer Insights :
• Segment digital customer data to uncover behavioral patterns and preferences.
• Translate insights into actionable strategies to improve customer retention and engagement.
• Stakeholder Collaboration :
• Present findings and strategic recommendations to senior leadership and key stakeholders.
• Collaborate with product, marketing, analytics, and IT teams to align digital initiatives with business objectives.

Qualifications

• Bachelor's degree in Business, Marketing, Data Science, or a related field.
• 2–4 years of experience in digital analytics, e-commerce, or a similar role.
• Proficiency in SQL and experience with data visualization tools such as Tableau.
• Strong analytical skills with the ability to interpret complex data sets and provide clear insights.
• Familiarity with content management systems and digital asset management.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a cross-functional team environment.
• Detail-oriented with strong organizational and project management skills.
• Experience in the quick-service restaurant (QSR) industry or retail sector.
• Knowledge of loyalty program structures and customer engagement strategies.
• Familiarity with third-party delivery platforms and their integration with internal systems.

Popeyes

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Management and Manufacturing

Food and Beverage Services

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