Sr. Analyst, Digital Marketing, BK, Canada

Restaurant Brands International; Toronto; On-site; CAD 65,000 - 85,000; Full time

Job summary

A leading company in the fast-food sector seeks a Digital Content & Execution Sr. Analyst to enhance content and promotional initiatives across digital platforms. This role involves managing menu launches, digital marketing campaigns, and optimizing user experiences across multiple channels in a fast-paced environment. Ideal candidates will have a strong background in digital content and project management.

Benefits

Comprehensive global paid parental leave program

Free telemedicine

Mental wellness support

Qualifications

• 2+ years of experience in digital content management, eCommerce, or digital marketing.
• Familiarity with content management systems and POS systems.
• Ability to manage multiple launches and campaigns simultaneously.

Responsibilities

• Manage the launch process for new menu items and value offers across POS platforms.
• Execute digital campaigns and monitor performance on third-party platforms.
• Optimize digital ordering and menu presentation across various channels.

Skills

Digital content management

eCommerce

Digital marketing

Project management

Communication

Cross-functional collaboration

Tools

Sanity

Job description

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees, and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Job Summary:

We are seeking a detail-oriented and tech-savvy Digital Content & Execution Sr. Analyst to lead the execution of content and promotional initiatives across all digital ordering platforms. This role is responsible for the end-to-end management of menu item launches, promotional offers, and digital marketing campaigns across multiple channels including POS systems, mobile apps, third-party delivery aggregators, and kiosks. The ideal candidate has a strong background in digital content management and a passion for seamless customer experiences in the food service industry.

Key Responsibilities:

Content Management & Launch Execution

• Own the launch process for all new menu items and value offers across the entire restaurant system’s POS platforms.
• Coordinate and manage menu updates across digital channels, including:
• Third-party delivery platforms (e.g., Uber Eats, DoorDash, Skip)
• Mobile app (via Sanity CMS)
• Self-service kiosks (in collaboration with Tillster)

Digital Campaign Management

• Execute calendar-based digital campaigns, ensuring timely deployment across all platforms.
• Manage and monitor promotional campaigns on third-party delivery aggregators, including:
• Campaign planning, execution, and testing
• Performance tracking and optimization

Channel Optimization

• Continuously optimize digital ordering and menu presentation across:
• Third-party delivery platforms
• Mobile app
• Kiosks
• Collaborate cross-functionally to enhance user experience and drive sales conversion on each platform.

Qualifications:

• 2+ years of experience in digital content management, eCommerce, or digital marketing—preferably in the restaurant, retail, or hospitality industry.
• Familiarity with content management systems (e.g., Sanity), POS systems, and third-party delivery platforms.
• Strong project management and organizational skills with an ability to manage multiple launches and campaigns simultaneously.
• Excellent communication and cross-functional collaboration abilities.
• Ability to work in a fast-paced, deadline-driven environment.

Benefits at all of our global offices are focused on physical, mental, and financial wellness. We offer progressive benefits, including a comprehensive global paid parental leave program, free telemedicine, and mental wellness support.

Restaurant Brands International and its affiliates are equal opportunity employers that do not discriminate based on race, national origin, religion, age, sex, sexual orientation, gender identity, disability, or veteran status. Accommodation is available for applicants with disabilities upon request.