Sr. Analyst, Digital Insights & Analytics

Canada Goose; Old Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

Ein innovatives Unternehmen sucht einen erfahrenen Sr. Analysten für digitale Einblicke und Analytik. In dieser Rolle werden Sie die Leistung der globalen E-Commerce-Plattform analysieren und datengestützte Entscheidungen unterstützen, um strategische Geschäftsentscheidungen zu beeinflussen. Sie werden die Möglichkeit haben, mit modernsten Technologien zu arbeiten und die digitale Landschaft aktiv mitzugestalten. Mit einem starken Fokus auf Teamarbeit und persönliches Wachstum bietet diese Position eine aufregende Gelegenheit, in einem dynamischen Umfeld zu arbeiten, das Vielfalt und Inklusion fördert.

Benefits

Umfassendes Belohnungsprogramm

Karrierewachstumsprogramme

Spendenmatching und bezahltes Ehrenamt

Zugang zu Gesundheitsressourcen

Qualifications

• 4-5 Jahre Erfahrung in digitaler Analyse und Dateninterpretation.
• Starke Kenntnisse in Google Suite und Datenvisualisierungstools.

Responsibilities

• Analysieren der Website-Leistung und Identifizieren von Verbesserungsmöglichkeiten.
• Entwickeln und Pflegen von Handelsberichten zur Verknüpfung von UX und Marketing.

Skills

Digital Analytics

SQL

Python

Google Analytics 4

Data Layer Concepts

Communication Skills

Attention to Detail

Ecommerce Knowledge

Tools

Google Tag Manager

Looker Studio

Power BI

ContentSquare

Job description

Sr. Analyst, Digital Insights & Analytics page is loaded

Sr. Analyst, Digital Insights & Analytics

Apply locations Toronto, Ontario, CAN
Time type: Full time
Posted on: Posted 2 Days Ago
Job requisition id: 14626

Location:

Toronto

Address:

100 Queens Quay East Toronto, Ontario M5E 1V3 Canada

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Opportunities are everywhere here - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Position Overview:

Canada Goose (CG) seeks a talented individual to play a proactive role within the global Insights & Analytics team. The Sr. Analyst, Insights & Analytics will support the Global Ecommerce business and its partners by driving the performance of canadagoose.com and unifying data across Ecommerce touchpoints. This role aims to empower data-driven decisions across the commercial experience and provide insights to influence strategic business decisions based on consumer behaviors.

What You'll Do:

• Analyze website performance; identify opportunities to improve KPIs via funnel analyses, product performance, and operational metrics
• Create comprehensive customer journey reports tracking multi-touchpoint interactions
• Develop and maintain trade reporting connecting UX, Digital Product, Merchandising, Performance Marketing, and Brand Marketing
• Review and refine current KPIs and micro conversion metrics
• Maintain measurement frameworks for new sites
• Develop metrics to measure customer journey performance
• Explore emerging AI technologies for data analysis and automation
• Serve as product owner for analytics platforms including Google Analytics 4, BigQuery, Looker Studio, Power BI, ContentSquare
• Ensure data accuracy and hygiene in analytics platforms
• Integrate datasets from various sources (Order Management System, Salesforce, etc.)
• Manage our tag management platform: Google Tag Manager
• Maintain and improve Data Layer and tagging methodology for scalability and consistency
• Share industry insights via research portals and tools
• Stay current on emerging technologies in digital analytics

Let's Talk About You:

• 4-5 years of experience in digital analytics
• Strong knowledge of Google Suite (GA4, BigQuery, Tag Manager) and tools like Content Square
• Experience with tracking tags; understanding of Data Layer concepts
• Intermediate SQL and Python skills for data manipulation and automation
• Proficiency with visualization tools like Looker Studio, Power BI
• Basic knowledge of CSS, HTML, DOM, JavaScript
• Good understanding of digital marketing (SEM, Display, SEO, social analytics)
• Intermediate statistics knowledge (T-Test, Z-test, Chi-square, ANOVA, Regression)
• Strong analytical skills to interpret quantitative and qualitative data
• Ability to understand and report on multi-touchpoint customer journeys
• Understanding of ecommerce trade functions and their interconnections
• Excellent communication skills to present complex data clearly
• Attention to detail and data accuracy
• Interest in emerging AI technologies for data analysis and automation
• Up-to-date with digital and retail trends and technologies

What’s in it For You?

• A company rooted in Canadian heritage
• Comprehensive and competitive Total Rewards Program
• Opportunities for career growth through various programs
• Recognition via Goose Rewards & ICON Rewards
• Participation in CG Gives: donation matching and paid volunteering
• Access to tools and resources supporting health and well-being
• Inspiring leaders and colleagues committed to your growth

We believe in inclusion and are dedicated to creating an equitable, inclusive environment where all employees can bring their authentic selves to work daily. Our diverse perspectives foster innovation and excellence in our products and services.

Canada Goose is an equal opportunity employer committed to employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

For interview accommodations, please contact us at [e-mail].