Sr. Analyst, Digital Content Execution, BK, Canada

Restaurant Brands International; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading company in the quick service restaurant industry is seeking a detail-oriented Digital Content & Execution Sr. Analyst in Toronto. This position involves managing digital marketing initiatives and content execution across various platforms. The ideal candidate will have a strong background in digital content management and a passion for enhancing customer experiences.

Benefits

Comprehensive global paid parental leave program

Free telemedicine

Mental wellness support

Qualifications

• 2+ years of experience in digital content management or digital marketing.
• Strong project management skills to handle multiple campaigns.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Lead execution of content initiatives across digital ordering platforms.
• Manage menu item launches and updates for all digital channels.
• Optimize digital ordering and menu presentation for user experience.

Skills

Digital content management

Project management

Organizational skills

Cross-functional collaboration

Tools

Content management systems

POS systems

Third-party delivery platforms

Job description

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies, with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees, and communities for decades. Through its Restaurant Brands for Good framework, RBI is committed to improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is dedicated to growing the TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS brands by leveraging their core values, employee and franchisee relationships, and their long track record of community support. Each brand benefits from the global scale and shared best practices of Restaurant Brands International Inc.

Job Summary:

We are seeking a detail-oriented and tech-savvy Digital Content & Execution Sr. Analyst to lead the execution of content and promotional initiatives across all digital ordering platforms. This role is responsible for the end-to-end management of menu item launches, promotional offers, and digital marketing campaigns across multiple channels including POS systems, mobile apps, third-party delivery aggregators, and kiosks. The ideal candidate has a strong background in digital content management and a passion for seamless customer experiences in the food service industry.

Key Responsibilities:

• Content Management & Launch Execution: Own the launch process for all new menu items and value offers across the entire restaurant system’s POS platforms.
• Coordinate and manage menu updates across digital channels, including: Third-party delivery platforms (e.g., Uber Eats, DoorDash, Skip), mobile apps (via Sanity CMS), and self-service kiosks (in collaboration with Tillster).

Digital Campaign Management:

• Execute calendar-based digital campaigns, ensuring timely deployment across all platforms.
• Manage and monitor promotional campaigns on third-party delivery aggregators, including campaign planning, execution, testing, and performance tracking and optimization.

Channel Optimization:

• Continuously optimize digital ordering and menu presentation across third-party delivery platforms, mobile apps, and kiosks.
• Collaborate cross-functionally to enhance user experience and drive sales conversion on each platform.

Qualifications:

• 2+ years of experience in digital content management, eCommerce, or digital marketing—preferably in the restaurant, retail, or hospitality industry.
• Familiarity with content management systems (e.g., Sanity), POS systems, and third-party delivery platforms.
• Strong project management and organizational skills with the ability to manage multiple launches and campaigns simultaneously.
• Excellent communication and cross-functional collaboration abilities.
• Ability to work in a fast-paced, deadline-driven environment.

Benefits at all of our global offices focus on physical, mental, and financial wellness. We offer progressive benefits, including a comprehensive global paid parental leave program, free telemedicine, and mental wellness support.

Restaurant Brands International and its affiliated companies are equal opportunity and affirmative action employers that do not discriminate based on race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, veteran status, or any other characteristic protected by law. Accommodations are available upon request for applicants with disabilities.