Sr. Analyst CRM and Event Management

Biopharma Careers; Mississauga; Hybrid; CAD 95,000 - 124,000; Full time

Job summary

Gilead Sciences Canada Inc. in Mississauga is seeking a Sr. Analyst: CRM and Event Management to lead CRM ecosystem activities, maintain Veeva and G360, and partner with Sales, Marketing, and IT.

You will manage user access, data hygiene, territory alignments, and bi-annual target lists while driving CRM improvements and AI-enabled automation. The ideal candidate has 3+ years in CRM management, Salesforce/Veeva expertise, and strong data storytelling skills.

Qualifications

• Undergraduate or graduate degree in a relevant quantitative discipline (computer science, statistics, mathematics, engineering etc.).
• 3+ years applied experience in direct CRM management.
• Experience with Salesforce CRM or Veeva.
• A Salesforce CRM or Veeva certification is preferred.
• Proficiency with data visualization and data storytelling.

Responsibilities

• Collaborate with business stakeholders to solve problems within Veeva and Veeva Events Management.
• Lead the creation of bi-annual target lists for all field force users – end to end including information gathering, system updates, training, and loading into Veeva.
• Ongoing data management and hygiene, creation of new users, territory alignments, promotional tools, key messages and objections.
• Training of new users
• Weekly Office Hours with the field team to efficiently raise and solve issues
• Stay updated with the latest CRM features, best practices, and industry trends
• Business Process Owner for Veeva Vault Promomats
• Act as local business lead for Veeva Events Management (VEM) including configuration, user support, compliance, and global coordination
• Work with Global Data & IT teams to ensure data integrity and accuracy
• Support data ingestion and automate processes where possible
• Participate in data/code reviews and provide feedback
• Support AI-enabled tools and automation initiatives to enhance CRM efficiency
• Maintenance of processes integrating IQVIA datasets into the local CRM ecosystem
• Management of clinical database reporting and automation of this process
• Partner with Commercial, Marketing, and Digital teams to design and deliver omnichannel campaigns using CRM data and segmentation logic
• Customer access/technical requests support for our customer portal
• Support pilots of AI-enabled tools and automation initiatives

Skills

CRM management

Data visualization

Project management

Cross-functional collaboration

Education

Bachelor’s degree in a quantitative discipline

Tools

Salesforce

Veeva

Tableau Prep

IQVIA datasets

Job description

At Gilead Sciences Canada Inc. we take pride in being recognized as one of Greater Toronto’s Top Employer 2024.

Chez Gilead Sciences Canada Inc., nous sommes fiers d’être reconnus comme l’un des meilleurs employeurs du Grand Toronto pour 2024.

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

We have an exciting opportunity in our Mississauga location within our Canadian affiliate, on site 3 days a week.

Sr. Analyst: CRM and Event Management

The Sr. Analyst: CRM and Event Management will report to the Director of Analytics & Insights and be a core member of the broader Commercial Operations team.

The Sr. Analyst: CRM and Event Management plays a critical role within the affiliate, supporting the evolution of the CRM ecosystem and all related commercial processes. This role partners closely with Sales and Marketing to manage and maintain the G360 environment, including call reporting, CLM materials, Veeva Approved Email, target lists, Veeva Events Management, and customer master data. The role also serves as a key liaison with global teams, supporting the rollout of new CRM functionalities and contributing to the future implementation of Veeva Vault CRM. The Sr. Analyst is the core owner of the local CRM and should work closely with other affiliate peers to maximize utilization of G360 to best meet the needs of an evolving business.

Essential Duties and Job Functions

• Collaborate with business stakeholders to solve problem day to day issues within Veeva and Veeva Events Management
• Lead the creation of bi-annual target lists for all field force users – end to end including information gathering, system updates, template updates, training, consolidation and loading into Veeva. Thereafter maintenance of these lists to ensure accuracy.
• Ongoing data management and hygiene, creation of new users, new territory alignments, promotional tools, key messages and objections
• Training of new users
• Weekly "Office Hours" with the field team to efficiently raise and solve issues
• Stay updated with the latest CRM features, best practices, and industry trends to ensure the team is leveraging the most effective tools and techniques
• Business Process Owner for Veeva Vault Promomats
• Act as the local business lead for Veeva Events Management (VEM), including event configuration, user support, compliance oversight, and coordination with global teams for enhancements and issue resolution.
• Work closely with Global Data & IT teams To ensure data integrity and accuracy
• Support new data ingestion and improvements necessary to meet end user needs
• Participate in data/code reviews and provide constructive feedback to maintain high-quality standards
• Support data ingestion where necessary while working to minimize human interaction through Tableau Prep, AI or other innovative solutions.
• Maintenance of any related processes in terms of integration of IQVIA datasets into our local CRM ecosystem
• Management of our clinical database reporting – consolidate and build reports where possible and work closely with internal stakeholders to ultimately automate this process as much as possible
• Partner with Commercial, Marketing, and Digital teams to support the design and delivery of omnichannel campaigns using CRM data and segmentation logic.
• Customer support POC for customer access/technical requests emanating from our customer portal
• Support local pilots of AI-enabled tools and automation initiatives that enhance CRM efficiency, data quality, or field force effectiveness.

Knowledge, Experience and Skills

• An undergraduate or graduate degree in a relevant quantitative discipline (computer science, statistics, mathematics, engineering etc.);
• 3+ years applied experience in direct CRM management
• A self-starter with high motivation, proactive problem-solving skills and thrives in complex and ambiguous situations
• Broad and proven experience in Salesforce or Veeva development. Especially in supporting Commercial teams in metric measurement and designs that support deep analysis.
• CRM Ecosystem Management: Demonstrated experience managing end-to-end CRM ecosystems, including user administration, territory alignments, call reporting.
• A Salesforce CRM or Veeva certification is preferred
• Familiarity with AI and proven willingness to pilot and scale innovative solutions.
• Proficiency with data visualization and data storytelling
• Experience in Tableau Prep, Snowflake and Starburst beneficial
• Experience with IQVIA related datasets is an advantage but not required
• Strong interpersonal and communication skills with a proven ability to collaborate across Commercial, Marketing, IT, and Global teams.
• Ability to manage complex projects independently, from planning through execution, with strong organisational and time management skills.

Salary and Benefits

The salary range for this position is CAD $95,455 - $123,530 annually. In addition, this role is eligible for a discretionary target annual bonus. Gilead determines base compensation by considering factors such as experience, qualifications, and geographic location. As a result, actual compensation may vary.

AI Clause

We use AI-enabled tools to support our recruitment process. All hiring decisions are made by our recruitment team.