Sr. Analyst, Business Intelligence

Viral Nation; Canada; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading digital marketing agency in Canada is seeking an experienced Sr. Analyst to optimize marketing strategies and enhance campaign performances. The ideal candidate will have strong analytical skills, a passion for marketing, and 3+ years of experience in data analysis. This role offers an opportunity to make a significant impact within a collaborative and fast-paced environment.

Qualifications

• 3+ years of experience in marketing analytics or data analysis.
• Experience with DSPs and social media platforms preferred.
• Proficiency in Python, R, or SQL for data analysis.

Responsibilities

• Generate reports to communicate insights and performance metrics.
• Conduct secondary research and develop dashboards for decision-making.
• Manage marketing databases ensuring data accuracy and compliance.

Skills

Analytical skills

Communication skills

Attention to detail

Problem-solving

Education

Bachelor's degree in Business Administration, Marketing, Statistics, Economics, or related field

Master's degree

Tools

Google Cloud Platforms

BI tools (Looker, Looker Studio)

Google Analytics

Adobe Analytics

Job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

We are seeking an experienced Sr. Analyst to join our dynamic Business Intelligence team. The Sr. Analyst will play a pivotal role in driving marketing strategies, optimizing campaign performance, and maximizing ROI through advanced analytics and insights generation. This position offers an exciting opportunity for an analytical thinker with a passion for marketing to make a significant impact within our organization.

What You'll Do Here:

• Generate timely and accurate reports to communicate key findings, insights, and performance metrics to stakeholders using both primary and secondary research methods.
• Generate actionable insights and recommendations to enhance marketing strategies and drive business growth.
• Conduct secondary research to support Strategy proposals with data-backed insights
• Develop customized dashboards and presentations using BI tools to facilitate data-driven decision-making.
• Manage and maintain marketing databases, ensuring data accuracy, integrity, and compliance with regulatory standards in collaboration with tech, product, and data engineering teams.
• Contribute to the development and execution of team initiatives aimed at improving processes, methodologies, and capabilities.
• Gather and consolidate data from diverse sources to ensure the team has all necessary information required for accurate analysis.
• Ensure data accuracy, consistency, and integrity through regular data validation and cleansing processes.
• Share knowledge and best practices with colleagues by participating in training sessions, workshops, and internal forums.
• Stay abreast of industry developments and best practices to provide strategic insights and recommendations.

You'll Need to Have:

• Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field; Master's degree preferred.
• 3+ years of experience in marketing analytics, data analysis, or related roles. Marketing agency work experience preferred.
• Experience with DSPs, Paid Media, and social media platforms preferred.
• Experience in brand tracking and Brand Lift research preferred.
• Experience in Google Cloud Platforms and BI tools such as Looker and Looker Studio preferred.
• Proficiency in data analysis tools such as Python, R, SQL, or similar scripting languages.
• Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical audiences.
• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong attention to detail and a passion for problem-solving and continuous improvement.

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

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