Spécialiste marketing et communications (Ben & Florentine)

MTY Food Group; Montreal; On-site; CAD 55,000 - 70,000; Full time

Job summary

A leading company in the food and beverage sector is seeking a Marketing and Communications Specialist to enhance brand visibility and support the operations team. This includes coordinating marketing initiatives and franchisee communications, while ensuring brand consistency. Ideal candidates have a university degree in marketing or communications, and experience in project coordination.

Benefits

3 weeks of vacation

5 days of flexible leave

Company health and dental plans

Monthly recognition awards

Free parking at the office

Qualifications

• 2 to 4 years of relevant experience in marketing.
• Experience in marketing project coordination and event planning.
• Self-starter with versatility and creativity.

Responsibilities

• Oversee the execution of the annual marketing calendar.
• Work with agencies to roll out marketing campaigns.
• Manage customer feedback across various platforms.

Skills

Written communication

Project management

Content strategies

Leadership

Education

University degree in marketing, communications, or related field

Tools

Microsoft Office Suite

Asana/Wrike

Canva

Email marketing platforms

Job description

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Avantages

Qualifications

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Marketing and Communications Specialist (Ben & Florentine)

Reporting to the Marketing Director, the Marketing and Communications Specialist is responsible for coordinating different marketing initiatives and ensuring the consistency of the Ben & Florentine brand image across all platforms. The role supports brand visibility and sales efforts, while also assisting the operations team with franchisee communications.

• 3 weeks of vacation;
• 5 days of flexible leave;
• $2000 reimbursement for professional order costs and continuing education requirements;
• Half-day available every Friday year-round;
• Company health and dental plans, with an additional $300 personal wellness expense account;
• Employee assistance program with access to a wide range of services from mental health to legal and financial counseling;
• Monthly company-wide recognition awards with quarterly and annual winners;
• Company social events, including but not limited to webinars, quarterly town halls, and fun activities for all;
• Casual dress code;
• Free parking at the office.

Key Responsibilities

• Oversee the execution of the annual marketing calendar in alignment with company objectives.
• Work closely with external agencies to roll out marketing campaigns and content calendars (review content, suggest publication ideas, ensure proper deployment, and track performance).
• Supervise the creation and distribution of newsletters, including content validation and performance tracking (open rates, clicks, etc.).
• Support the operations team in franchisee communications through weekly memos, the intranet, and events.
• Manage customer feedback across various platforms.
• Perform various administrative tasks such as meeting coordination, expense reports, and gift card distribution.
• Ensure brand consistency in tone, messaging, and visual identity across all communications.
• Monitor marketing performance indicators and suggest optimization strategies.

Skills and Qualities

• Excellent written communication skills in both French and English, with strong attention to detail and a keen sense of branding
• Ability to manage multiple projects simultaneously with discipline and prioritization skills
• Solid understanding of content strategies for social media and newsletters
• Comfortable working with external partners and demonstrating leadership in project and/or event coordination
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), Asana/Wrike, and Canva (an asset)
• Familiarity with email marketing platforms (Mailchimp, Klaviyo, or equivalent)

Qualifications

• University degree in marketing, communications, or a related field
• 2 to 4 years of relevant experience
• Experience in marketing project coordination, event planning, and/or managing external vendors
• Self-starter with versatility and team spirit
• Good understanding of performance marketing and market trends
• Creativity
• Experience in the restaurant industry is an asset

Please note that any offer of employment will be conditional upon a background check, including a criminal record check.

*The majority of our clients and a large proportion of our employees are outside Quebec*

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Food and Beverage Services

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