Spécialiste du marketing digital / Digital Marketing Specialist

dormakaba International Holding AG; Montreal; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading global provider of access solutions is seeking a Digital Marketing Specialist in Montreal. This role involves executing the digital marketing strategy across websites, focusing on SEO, email campaigns, and content management. Candidates should have a Bachelor's in Computer Science and 2+ years of web development experience, with proficiency in HTML and CSS. This position offers hybrid work options and opportunities for professional growth.

Benefits

Employee Assistance Programs

Health Insurance Plan

Pension Plan

Qualifications

• 2+ years related web development experience.
• Knowledge of various CMS such as WordPress, Contentful, and Webflow.
• Intermediate knowledge of HTML and CSS.

Responsibilities

• Design and build responsive email templates using HTML and CSS.
• Execute SEO strategies to enhance visibility and traffic.
• Implement security measures for dormakaba's websites.

Skills

HTML

CSS

Adobe Photoshop

Content Management Systems (CMS)

Communication Skills in English and French

Education

Bachelor's degree in Computer Science

Tools

Google Ads

Meta Ads Manager

Bing Ads

Pardot

Job description

We are at the heart of every place that matters. As a leading global provider in the access solutions market for schools, banks, airports, hospitals, hotels, and many more, we enable seamless movement within secure, safe, and sustainable places. Our work is IMPORTANT. YOU are important. We provide our people with the tools to shape their careers for growth. With around 16,000 employees worldwide, EVERY team member contributes to our mission and can make a positive difference. By working as one global team, we continue growing the business, growing together, and growing ourselves. Build your career with us!

POSITION OVERVIEW

dormakaba is seeking a Digital Marketing Specialist based in Montreal, QC (Hybrid). The Digital Marketing Specialist is responsible for executing the technical aspects of our digital marketing web strategy across both public and private-facing dormakaba websites. Your work will be guided by business requirements and assessed against qualitative and quantitative objectives.

WHAT YOU WILL DO

• Design and build responsive email templates using HTML and CSS, and utilize our mail campaign tool to set up, test, and deploy effective email campaigns.
• Execute the management, design, development, and implementation of crucial elements in dormakaba's public-facing online and extranet web presence within the Americas, ensuring websites remain relevant, engaging, and up to date.
• Implement and optimize SEO strategies to enhance visibility, search engine ranking, and organic traffic, driving greater online presence and engagement.
• Enhance website quality and performance through meticulous debugging, continuous updates, and regular test plans to assess effectiveness and efficiency.
• Safeguard dormakaba's websites by implementing appropriate security measures and staying updated with industry best practices and competitor websites to remain innovative.

WHAT WE REQUIRE

• Computer Science Bachelor's degree or equivalent experience.
• 2+ years related web development including pipeline experience, managing websites and server technologies.
• Intermediate knowledge of HTML and CSS is a must.
• Knowledge of Adobe Photoshop for graphic editing, resizing, retouching, and creating web-ready images that align with content and branding guidelines.
• Knowledge of various Content Management Systems (CMS) such as WordPress, Contentful, and Webflow, enabling seamless content updates, improved user experiences, and efficient web management processes.

WHAT WE PREFER

• Excellent oral and written communication skills in English and French. English required for communications with teams or suppliers outside Quebec.
• Ability to prioritize projects aligning with market demands and strategic objectives, successfully planning and executing web development mandates.
• Experience with major advertising platforms such as Google Ads, Meta Ads Manager, Bing Ads, and others.
• Demonstrated expertise in creating visually appealing web forms to optimize user interactions and familiarity with Pardot for effective lead generation and marketing automation.
• Significant experience in developing effective landing pages to maximize conversion rates and enhance user engagement on dormakaba's online platforms.

WHAT WE OFFER

• Employee Assistance Programs.
• Discover your best attributes using CliftonStrengths to pave the way for success at dormakaba.
• 24 / 7 access to over 15,000 LinkedIn Learning courses to assist in your professional development and to expand on your individual interests.
• Health Insurance Plan.
• Pension Plan.

WHY JOIN DORMAKABA?

Our work is IMPORTANT. YOU are important. At schools and universities, in stadiums, airports, hospitals, and workplaces; for every place that matters. We provide safety, security, and sustainability, providing people with the tools to shape their careers for growth. EVERY team member contributes to our mission and can make a positive difference. Our culture focuses on Growing the Business, Growing Together, and Growing Ourselves. We are a global company with more than 16,000 employees worldwide giving you endless opportunities for growth and advancement.

Interested?

We are looking forward to your application.

Please click on the icon below to apply for this position.

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