Spécialiste des médias numériques (Digital Media Specialist)

DAC; Montreal; Hybrid; CAD 50,000 - 80,000; Full time

Job summary

DAC, a leading digital performance marketing agency, is seeking a Digital Media Specialist. In this dynamic role, you'll develop and manage digital advertising strategies across various channels, ensuring optimal campaign performance and client satisfaction. This position requires bilingual proficiency in English and French along with proven expertise in digital media management, making it ideal for someone eager to drive results and embrace a culture of innovation and growth.

Benefits

Flexible hours

Hybrid work options

Employee support programs

Qualifications

• 2-4 years of experience in paid search and social media.
• Strong communication skills, preferably in an agency setting.
• Ability to provide actionable insights based on data analysis.

Responsibilities

• Plan, create, and execute integrated digital advertising programs.
• Monitor and optimize campaigns across multiple platforms.
• Generate performance reports and collaborate with teams.

Skills

Client relationship management

Data analysis

Communication

Budget management

Ad copy testing

Bilingual (English and French)

Tools

DoubleClick

Kenshoo

Google Ads

Microsoft Ads

Excel

Job description

Leading digital performance marketing agency seeks a Digital Media Specialist

Do you have the enthusiasm to rise to each challenge, the execution to drive outstanding performance, the curiosity to continually expand your knowledge, and the courage to propose innovative solutions to complex problems? Then you might have found the perfect opportunity at a unique performance marketing agency like DAC.

The Digital Media Specialist is responsible for planning, creating, and executing integrated digital advertising programs for key DAC Group clients. This role involves developing strategies and managing activities related to paid search, paid social, online video, display advertising, and other essential channels.

What You Get

• The chance to shape your future and ours at one of the world's leading performance marketing agencies with offices in the US, Canada, and Europe.
• A dynamic role where you'll learn from passionate digital media professionals.
• Fast-paced days filled with building campaigns, analyzing data, collaborating with colleagues, and exceeding client expectations.
• An environment that fosters career growth in digital marketing within a vibrant, inclusive culture.
• Benefits including flexible hours, hybrid work options, and employee support programs.

What We Require

• 2-4 years of hands-on experience managing paid search, paid social, display, and video campaigns, preferably in an agency setting.
• Experience in client relationship management, strategy development, and presentations.
• Strong communication skills and the ability to tailor messages to different audiences.
• Proficiency with third-party bid management platforms like DoubleClick and Kenshoo.
• Ability to develop campaign structures on Google and Microsoft Ads aligned with client goals and best practices.
• Experience in reporting, data analysis, and providing actionable insights.
• Competence in budget management across multiple campaigns and platforms.
• Knowledge of creating multi-location campaigns and landing pages optimized for conversions.
• Ability to suggest and implement campaign optimizations based on performance data.
• Experience with ad copy and extension testing.
• Deep understanding of Google Ads and Microsoft Ads features and integration.
• Skills in data manipulation and visualization in Excel.
• A strong sense of ownership and meticulous attention to detail.

Responsibilities

• Become an expert in paid media.
• Generate regular performance reports.
• Collaborate with internal teams and external partners.
• Monitor and optimize campaigns proactively.
• Build, launch, and maintain campaigns across various platforms.
• Conduct ad copy and banner testing to improve results.
• Perform keyword, placement, and market research.
• Implement conversion tracking and analyze campaign data.
• Ensure quality assurance before and after campaign launches.
• Must be bilingual in English and French.

Next Steps

Tell us what makes you unique. Submit an application that highlights your talents and personality, and shows how you would thrive in our vibrant agency environment.