Specialist, Site Merchandising

Global Sports Jobs Limited; Vaughan; On-site; CAD 37,000 - 41,000; Full time

Job summary

Global Sports Jobs Limited is seeking a Site Merchandising Specialist in Vaughan to optimise Taylormadegolf.ca and .mx performance. You will support analytics-driven merchandising, collaborate with Planning, Marketing, UX, and Digital teams, and drive improvements in conversion, retention, and revenue.

The role requires 1+ year of e-commerce merchandising experience, a degree or diploma, and proficiency with merchandising tools and analytics platforms.

Qualifications

• Bachelor's degree or diploma required.
• 1+ years of experience in e-commerce site merchandising/optimisation.
• Experience with ecommerce merchandising tools and platforms.
• Deep understanding of merchandising KPIs.
• Strong visual merchandising acumen for product assortments and customer experiences.
• Knowledge of when to apply data vs. A/B testing.

Responsibilities

• Support merchandising calendar aligned with marketing initiatives to maximise visibility and sales.
• Assist weekly site merchandising strategies to optimise conversion and engagement and support testing from hypothesis to analysis.
• Analyse customer behaviour and web analytics data to identify trends and optimise category performance.
• Enhance product discovery by optimising search, navigation, filtering, and recommendations.
• Coordinate with Planning, Product, Marketing, and Digital teams on product placement and inventory considerations.
• Identify opportunities for site improvements using analytics and customer insights.
• Collaborate with Digital Technology teams to prioritise site enhancements within the roadmap.
• Support product launch execution to maximise visibility and sales impact.
• Evaluate merchandising systems and processes for automation and efficiency improvements.
• Monitor industry trends and adjust merchandising strategies accordingly.

Skills

E-commerce merchandising

Data analysis

Cross-functional collaboration

Merch KPIs

A/B testing

Education

Bachelor's degree or diploma

Tools

Salesforce Marketing Cloud

Quantum Metric

Bloomreach

Google Analytics

Job description

About the Role

The Site Merchandising Specialist is responsible for optimising site performance for Taylormadegolf.ca and .mx by supporting the team's use of analytics and merchandising best practices to improve customer conversion, retention, and overall website performance. The role collaborates with cross-functional teams in planning, marketing, and UX to support product strategies and assist in optimising both front-end and back-end processes.

Key Responsibilities

• Support the development and upkeep of a comprehensive merchandising calendar (daily, weekly, and monthly) aligned with marketing initiatives to maximise product visibility, promotional effectiveness, and sales opportunities.
• Support weekly site merchandising strategies to optimise conversion and customer engagement, and assist with the testing process from hypothesis development through execution, analysis, and recommendation.
• Analyse customer behaviour and web analytics data, including product views, conversion rates, bounce rates, and engagement metrics, to identify trends and optimise category performance.
• Continuously enhance product discovery and the customer shopping experience by optimising search functionality, navigation, filtering, and product recommendation tools.
• Partner cross-functionally with Planning, Product, Marketing, and Digital teams to coordinate product placement strategies, manage inventory considerations, and mitigate business risks.
• Leverage web analytics and customer insights to identify opportunities for site improvements, increased engagement, and revenue growth.
• Collaborate with Digital Technology teams to define, prioritise, and support site enhancements and functionality within the product roadmap.
• Support product launch execution, ensuring timely, accurate, and impactful introductions that maximise visibility, customer engagement, and sales performance.
• Evaluate merchandising systems and operational processes, identifying opportunities for platform enhancements, automation, and efficiency improvements.
• Monitor industry trends, competitive activity, and evolving customer expectations to proactively adjust merchandising strategies.

Required Experience & Qualifications

• Bachelor's degree or diploma.
• One or more years of experience working in e-commerce site merchandising/optimisation within a consumer goods organisation.
• Experience with ecommerce merchandising tools and platforms and the ability to leverage technology to support business objectives.
• Deep understanding of merchandising KPIs.
• Strong visual merchandising acumen with the ability to curate compelling product assortments, collections, and customer experiences.
• Clear understanding of where to leverage existing data versus where A/B testing should be implemented.
• Excellent verbal, written, presentation and interpersonal communication skills.
• Strong collaboration skills and a proven ability to build effective partnerships across cross-functional teams.

Preferred Skills

• Degree or diploma in Marketing or Merchandising.
• Experience with both hard and soft goods.
• Exposure to Salesforce Marketing Cloud, Quantum Metric, Bloomreach, or similar platforms.
• Training in Google Analytics or similar.
• Passion for golf, sports, and/or the sporting goods industry.
• Proficiency in Spanish.

Workplace

• Normal office conditions with extensive computer and phone usage.
• Ability to work extended hours as necessary.
• Light physical effort equal to frequent lifting or moving of lightweight materials.
• Regularly required to sit or stand, bend and reach.

Salary

• $27-$30 Per hour