Specialist, Regional Marketing

BDO; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading accounting firm in Toronto is seeking a Regional Marketing Senior Specialist to execute marketing initiatives in the Greater Toronto Area. The role requires 3-5 years of marketing experience, strong project management skills, and proficiency in Microsoft tools. The candidate will work collaboratively with teams to deliver impactful marketing strategies that support growth objectives. This position offers a dynamic environment focused on personal and professional growth.

Qualifications

• 3-5 years related experience in a marketing role.
• Proven ability to undertake projects autonomously.
• Strong experience executing marketing activities across channels.

Responsibilities

• Execute marketing campaigns to support growth objectives.
• Establish and maintain relationships with stakeholders.
• Conduct research and turn data into insights for marketing.

Skills

Project management

Communication

Interpersonal skills

Marketing execution

Analytical skills

Education

University Degree in Communications or Marketing

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Overview

Putting people first, every day

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a with a high priority on your personal and professional growth.

Your Opportunity

We are looking for a Regional Marketing Senior Specialist to execute marketing initiatives in the Greater Toronto Area (GTA).

You will work collaboratively with regional teams, marketing leaders and Centers of Excellence to deliver key marketing initiatives that support growth with target audiences.

Job responsibilities

• Execute marketing campaigns to support the GTA marketing strategy and growth objectives
• Establish and maintain trusted advisor relationships with regional leadership and stakeholders
• Conduct research and turn data into insights to proactively support the planning and execution of marketing campaigns
• Coordinate, write and schedule content for mass emailsand social media
• Provide event support on an as needed basis, including set-up and onsite support for events, manage all pre, during, and post-event logistics from beginning to end
• Provide list management support for events, email marketing campaigns, content, etc.
• Leverage market and client insights and marketing best practices to ensure initiatives are cohesive, impactful and responsive to market conditions
• Plan, oversee, execute, and evaluate marketing campaigns across various channels and marketing tactics
• Ensure marketing initiatives align with the brand position and corporate visual identity guidelines
• Day to day liaison and collaborate closely the Marketing Centres of Excellence (COEs) throughout the planning, execution and reporting phases
• Evaluate campaign performance, including return on investment tracking, delivering feedback, and providing debrief / post-event reports and analysis
• Develop and track project plans including budgets, approvals, key dates and milestones to ensure deadlines and deliverables

How do we define success for your role?

• You demonstrate BDO's core values through all aspects of your work : Integrity, Respect and Collaboration
• You understand your client’s industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work
• You identify, recommend, and are focused on effective service delivery to your clients
• You share in an inclusive and engaging work environment that develops, retains and attracts talent
• You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
• You grow your expertise through learning and professional development

Qualifications & Requirements :

• University Degree in Communications, Marketing, Business or related discipline
• 3-5 years of related experience in a marketing role
• Proven experience executing marketing activities across various channels and leveraging multiple marketing tactics and channels
• Strong project management skills to meet tight deadlines, steer several projects simultaneously and manage priorities
• Proven ability to undertake projects and tasks autonomously
• Clear and detail-oriented communication skills
• Excellent interpersonal skills with the capacity to build strong relationships communicate effectively with stakeholders at different levels of the organization
• Disciplined, driven, self-starter with a commitment to continuous development and creativity
• Strong experience with Microsoft Word, Excel and PowerPoint and a desire to learn new tools to increase productivity.