Specialist, Paid Media

RCL - Reitmans Canada Ltd/Ltée; Montreal; Hybrid; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Hybrid work

Benefits program

Paid time off

Employee discounts

Referral bonus

Bonuses & tuition reimbursement

Conditions apply

Job summary

Reitmans (Canada) Limited is seeking a Paid Media Specialist to develop and execute integrated media plans across digital platforms for the RCL banners. This 18-month contract role partners with internal and external teams to drive growth.

You will manage campaigns across Display, Social, SEM, and Affiliate using Google Ads, Meta, DSPs, and Analytics, coordinating with marketing and e-commerce for tagging and tracking, while optimizing toward KPIs.

Qualifications

• Bachelor’s degree in E-commerce, Marketing, or a related field.
• 2+ years of hands-on experience in digital media buying.

Responsibilities

• Drive development of media plans and identify high-impact placements across funnel stages.
• Execute and manage multi-channel campaigns across Display, Social, SEM, and Affiliate.
• Collaborate with marketing and e-commerce teams on briefs, audience segmentation, and tracking.
• Lead Ad Operations: setup, trafficking, budgeting, and performance reporting.
• Analyze real-time and post-campaign performance to optimize KPIs and insights.

Skills

Digital media buying

Google Ads

Meta Business Manager

DSPs

Google Analytics

Bilingual (French & English)

Education

Bachelor’s degree in E-commerce, Marketing, or a related field

Tools

Google Ads

Meta Business Manager

DSPs

Google Analytics

Job description

Company Description

For 100 years, Reitmans (Canada) Limited (RCL) has defined the Canadian retail fashion landscape with its three iconic brands, Reitmans, RW&CO. and PENN. Penningtons. We're excited about what we’ll build together next.

Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.

We believe great people do their best work alongside other great people. Here, you’ll have a voice, be challenged to grow and be part of a team driven by curiosity, bold thinking and ownership.

Come raise the bar of Canadian fashion with us.

Job Description

(18-month contract)

The Paid Media Specialist plays a key role in developing and executing integrated media plans across all available digital platforms to support growth and achieve marketing objectives for the RCL banners, in close collaboration with both internal and external partners.

Key Responsibilities

• Drive the development of media plans, identifying high‑impact placement and buying opportunities across all stages of the conversion funnel in collaboration with the digital media team.
• Execute and manage multi‑channel campaigns — Display, Social, SEM, and Affiliate — across all major media buying platforms (Google Ads, Meta Business Manager, DSPs, Impact, etc.), working closely with interactive strategists.
• Partner with RCL’s marketing and e‑commerce teams to develop and deploy media strategies, including briefs, audience segmentation, creative coordination, tagging, and tracking.
• Lead Ad Operations (Ad Ops) by overseeing campaign setup and trafficking, budget pacing, ongoing optimizations, and performance reporting.
• Analyze campaign performance in real time and post‑campaign, identifying optimization opportunities to achieve KPIs and evaluating overall results while providing insights to shape future strategies.
• Champion innovation and digital excellence internally by staying ahead of industry trends, emerging ad tech, and evolving best practices.
• Fuel RCL’s omnichannel growth by contributing to media advancements in attribution, personalization, audience strategy, and more.

Qualifications

What Sets You Apart

• Bachelor’s degree in E-commerce, Marketing, or a related field.
• 2+ years of hands‑on experience in digital media buying.

Technical Competencies

• Proficiency with major media buying platforms: Google Ads, Meta Business Manager, and DSPs.
• Strong knowledge of Paid Search, Display/Programmatic, and Paid Social.
• Practical experience with Google Analytics (an asset).
• Bilingualism (French and English) required, both spoken and written, to collaborate with multiple internal teams and operate tools used in the role.

Core Competencies

• Excellent communication and presentation abilities.
• Ability to simplify and explain complex concepts to diverse stakeholders.
• Strong collaboration skills and comfort working in a fast‑paced environment.

Additional Information

What Sets Us Apart:

• Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
• Well-Being First: Access a comprehensive benefits program designed to take care of you.
• Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
• Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO.
• Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team
• Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.
• Certain conditions apply

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace where everyone belongs. If you are contacted for an employment opportunity, please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidate's experience.

The use of Artificial Intelligence may be used for candidate screening purposes.

We thank all applicants. Only selected candidates will be contacted.