Specialist, Marketing Communications

MobileComm, Inc; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player in the IT and Telecom Networking sector is seeking a dynamic marketing professional to lead innovative campaigns. This role offers the opportunity to drive marketing automation and customer engagement strategies, working closely with creative agencies to develop impactful communications. You will manage a diverse range of projects, optimizing customer journeys through data-driven insights and cutting-edge marketing technology. If you are passionate about enhancing customer experiences and leveraging analytics to inform strategies, this position is perfect for you. Join a forward-thinking company and make a significant impact in the marketing landscape!

Qualifications

• Experience in executing various marketing campaigns across multiple channels.
• Strong project management skills to oversee marketing communications projects.

Responsibilities

• Drive marketing automation and optimize customer communications for engagement.
• Manage execution of targeted marketing tactics across various platforms.

Skills

Project Management

Marketing Campaign Execution

Customer Engagement Strategy

Data Analysis

Education

Bachelor's Degree in Marketing or related field

Tools

Marketing Automation Tools

Google Ads

Facebook Ads

Job description

Explore exciting open positions in the IT and Telecom Networking Industry today.

Job Description

We're looking for candidates with experience in executing marketing campaigns including email marketing, digital, direct mail, etc. Candidates should have great project management skills. Advertising agencies tend to have many candidates with this experience. Intermediate to senior level. No testing in the interview process.

The candidate will be managing a variety of marketing communications projects from brief through to execution, developing the creative with agencies and measuring the results and impact of their campaigns.

Responsibilities:

1. Drive marketing automation and personalization in our digital communications using marketing technology.
2. Help establish the strategy to scale customer engagement across both existing and future products & services by mapping out the customer journeys.
3. Optimize existing customer communications to drive greater engagement using customer insights and performance data, with a test & learn approach.
4. Create multi-touchpoint customer journeys that span across a variety of tactics including email, SMS, digital, and social.
5. Develop detailed marketing communication briefs and work closely with agencies on the creative development.
6. Partner with the data teams to develop business rules and better understand segmentation to ensure that messaging is tailored to the audience.
7. Manage the execution of various targeted tactics including email, direct mail, SMS, social media, web banners, and SEM.
8. Push the boundaries on creative, targeting, strategy, and tactics to enhance direct marketing campaigns.
9. Deliver post mortems with results, leveraging big data insights, and provide recommendations for future campaigns.
10. Follow market dynamics and trends to ensure marketing programs are relevant and deliver expected results.
11. Input on new opportunities to grow the market, demonstrating a strong understanding of the competitive and industry landscape.
12. Identify ways to grow customer engagement using leading ad platforms such as Google and Facebook, and new technology.