Specialist Marketing Automation (Demand Generation) - Hybrid

Canon Canada; Brampton; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading company in the imaging industry is seeking a Specialist Marketing Automation to enhance their Demand Generation strategies. This role involves executing marketing campaigns, managing customer journeys, and collaborating with various teams to boost lead generation and engagement. The position offers a hybrid work schedule and is supported by strong employee benefits in a dynamic environment.

Benefits

Comprehensive health coverage plan (medical, dental, vision)

Vacation and Paid Personal Time

Matching RRSP contribution & Profit-Sharing Program

Tuition Assistance Program

Free coffee and snacks

On-site cafeteria and outdoor patio

Employee gym and fitness centre

Employee referral program

Qualifications

• Minimum of 1-year related work experience required.
• Good understanding of segmentation and data essential.
• Intermediate skills in Excel and Google Analytics appreciated.

Responsibilities

• Execute and optimize email campaigns for B2C and B2B audiences.
• Create and manage lead generation initiatives, including landing pages.
• Analyze KPIs like lead growth and email engagement to optimize efforts.

Skills

Data Analysis

Customer Segmentation

Marketing Automation

Education

Post-secondary education in Marketing or Business Administration

Tools

Marketo

Salesforce

Google Analytics

Excel

Job description

Overview

Specialist Marketing Automation (Demand Generation) - Hybrid

• Do you understand marketing automation and B2B marketing?
• Are you familiar with Marketo or similar tools?
• Are you good at analyzing and segmenting data?

As the Specialist Marketing Automation (Demand Generation), you will be reporting to the Supervisor, Demand Generation, and will support Canon Canada’s Demand Generation strategies and objectives within the marketing automation platforms. This position will act as a lead on managing and optimizing our marketing automation initiatives and personalization goals to support lead/subscriber generation, engagement, and revenue growth, across consumer and business audiences. Additionally, the Specialist, Marketing Automation will collaborate closely with marketing, sales, e-commerce, and product teams to identify acquisition and conversion opportunities through lead and customer lifecycles.

Responsibilities

Key Responsibilities:

• Execute and optimize email campaigns for both B2C and B2B audiences.
• Create, manage, and optimize lead/subscriber generation initiatives including landing pages, gated content, and signup forms.
• Build customer journeys and automated workflows to nurture and convert leads, and drive e-commerce conversions.
• Create segmented CRM audiences for personalized, high-impact campaigns.
• Analyze KPIs such as lead/subscriber growth, email engagement, conversion rates, and ROI, while identifying testing and insight-based optimization opportunities

Qualifications

To Succeed, You Will Need:

• Post-secondary education in Marketing of Business Administration
• Minimum of 1-year related work experience
• Good understanding of data and customer segmentation
• Knowledge of Marketo or similar marketing automation platforms such as Hubspot or MailChimp
• Knowledge of Salesforce or similar CRM platforms
• Intermediate Excel and Google Analytics skills
• Good time and process management skills

Why Join?

HYBRID WORK

• We offer a Hybrid work schedule. You will be in the office Mondays and Wednesdays each week, and can work from home for the remainder of the week (subject to specific business needs requiring office attendance)
• When working from home, a reliable internet connection is required. Remote work is supported with cloud-based applications and collaboration tools

BENEFITS

• Comprehensive health coverage plan that includes medical, dental and vision
• Life insurance, disability and wellness programs
• Vacation, Paid Personal Time and Sick days
• Matching RRSP contribution & Profit-Sharing Program
• Tuition Assistance Program for professional continuing education
• Discounts on Canon products, retailers, memberships and more!

EMPLOYEE PERKS

• Free coffee and snacks
• On-site cafeteria and outdoor patio
• Employee gym and fitness centre
• Employee referral program
• Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products
• Community involvement
• Employee Appreciation Events