Specialist, Growth & Demand Generation - Toronto, Canada

FCM Travel; Ontario; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading travel services company in Toronto is seeking a Specialist, Growth & Demand Generation to support integrated digital campaigns. The successful candidate will collaborate with various teams to drive pipeline and optimize campaign performance. This role requires strong skills in paid media, SEO, and email automation, along with a degree in Business or Marketing. Join an energetic team dedicated to delivering exceptional travel experiences.

Benefits

Fun workplace culture

Reward & Recognition programs

Professional and personal development opportunities

Diversity, Equity & Inclusion initiatives

Career growth opportunities

Qualifications

• Experience working cross-functionally in matrixed or global teams.
• Understanding of digital campaign KPIs and basic attribution models.
• Certifications in platforms such as Google, Meta, or LinkedIn are preferred.

Responsibilities

• Support execution of integrated marketing campaigns across various channels.
• Monitor and optimize paid channel performance.
• Collaborate cross-functionally to ensure campaign alignment.

Skills

Paid media expertise

SEO knowledge

Email automation familiarity

Analytical skills

Attention to detail

Communication skills

Education

Bachelor’s Degree in Business, Marketing, or Digital Marketing

Tools

Google Ads

LinkedIn Ads

CRM tools

Job description

Specialist, Growth & Demand Generation - Toronto, Canada

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. Headquartered in Brisbane, Australia, it operates in countries across Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates, and Asia. FCTG also manages a global corporate travel network extending to more than countries through company-owned businesses and licensees. Since opening its first leisure travel shop in Sydney in 1982 and listing on the Australian Securities Exchange in 1994, our purpose is to “open up the world for those who want to see”. We enable people worldwide to experience amazing travel experiences!

To learn more about Flight Centre Travel Group, please click

About The Opportunity

As a Specialist, Growth & Demand Generation, you’ll support the execution of integrated digital campaigns across paid media, email, SEO, and social channels. This role collaborates closely with channel experts, brand teams, and sales partners to drive pipeline, optimize performance, and report on key campaign metrics.

Key Responsibilities

Growth & Demand Digital Execution

• Support execution of integrated marketing campaigns across paid media, social media, email, SEO, and website with relevant channel owners.
• Manage daily campaign workflows including asset coordination, QA, testing, and reporting.
• Monitor and optimize paid channel performance in collaboration with brand and paid media teams.
• Work with automation & CRM specialists to build and optimize nurture flows and triggered campaigns.

Performance Monitoring & Reporting

• Provide campaign reports and insights, tracking metrics such as MQLs, CTR, conversions, and lead quality.
• Support attribution analysis and ensure reporting alignment with marketing and sales teams.

SEO & Organic Support

• Contribute to SEO strategy implementation and content planning aligned with broader marketing initiatives.
• Assist in planning and coordinating organic social content to align with paid and campaign goals.

Collaboration & Campaign Support

• Collaborate cross-functionally with content, brand, sales, and product teams to ensure campaign alignment.
• Assist in managing campaign plans and contribute to post-mortem analyses and optimization strategies.

Enablement & Best Practice Sharing

• Act as a center of excellence for growth and demand generation, sharing knowledge, campaign toolkits, and performance benchmarks across markets and brands.

Experience & Qualifications

• Strong familiarity with paid channels (Google, LinkedIn, programmatic), email automation tools, and reporting platforms.
• Experience working cross-functionally in matrixed or global teams.
• Understanding of digital campaign KPIs and basic attribution models.
• Strong attention to detail, time management, and communication skills.
• Minimum Bachelor’s Degree in Business, Marketing, or Digital Marketing. Certifications in platforms such as Google, Meta, or LinkedIn are preferred.

Work Perks! - What’s in it for you :

FCTG is renowned internationally for its perks and culture. We value our people and offer benefits outside the norm:

• Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.
• Reward & Recognition: Celebrate success at Buzz Nights and our annual Global Gathering.
• Use your smarts: Our people leverage quick thinking, expertise, and tenacity.
• Love for travel: Our passion for travel is embedded in our culture.
• Personal connections: We foster strong personal relationships.
• Diversity, Equity & Inclusion: Initiatives like Diversity Day, Employee Resource Groups, DEI education, and inclusive recruitment practices.
• A career, not just a job: Opportunities for growth and evolution.
• We back our people: Committed to supporting professional and personal development.