Specialist, eCommerce

Groupe Marcelle; Quebec, Montreal; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

Groupe Marcelle is seeking a full-time eCommerce Specialist to manage digital marketing strategies and optimize online store performance. The role involves project management, user experience enhancement, and digital campaign creation. Join a dynamic team in a hybrid work environment with competitive benefits.

Benefits

Flexible Hours

Medical and Dental Insurance

Health Savings Account

Pension Plan

Telemedicine

Employee Assistance Program

Bonus

Holiday Vacation

Employee Discounts

Qualifications

• 3 to 5 years of experience in digital marketing or e-commerce.
• Knowledge of marketing and analytics tools.

Responsibilities

• Develop and execute strategic e-commerce plans.
• Create and optimize digital campaigns.
• Enhance user experience on websites.

Skills

Digital Marketing

E-commerce

Customer Experience Management

SEO

Analytical Skills

Photo Editing

Education

Bachelor's Degree in Information Technology

Bachelor's Degree in Digital Marketing

Tools

Google Analytics

Shopify

Klaviyo

Job description

Job Description

Posted Friday, May 2, 2025 at 4:00 AM

Located in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands:Marcelle, Watier, AnnabelleandCW Beggs and Sons.

At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in the world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results.

Join a company with more than 300 employees in the cosmetics field and play a key role in the organization.

Groupe Marcelle is looking for a Specialist, eCommerce for a full-time permanent position.

The selected candidate will act as both a strategist and project manager, developing strategic digital marketing plans and ensuring their operational execution. The E-commerce Specialist will also be responsible for creating and optimizing newsletters, managing website content (Warehouse Sale site, Annabelle.com, CWBeggs.com), and coordinating marketing campaigns.

WORK ENVIRONMENT

• Workplace: 5600, Côte-de-Liesse Road, Montreal, Quebec in hybrid mode (minimum three (3) days a week at the office).
• Growing company.
• A dynamic team of professionals.
• Benefits: Competitive base salary and generous benefits package (including flexible hours, medical and dental insurance, health savings account, pension plan, telemedicine, employee assistance program, bonus, and holiday vacation).
• Employee discounts on all Marcelle Group products.

YOUR RESPONSIBILITIES WILL BE

Online Store Management

• Develop, execute, and analyze a strategic e-commerce plan aligned with annual sales objectives
• Monitor results and produce performance reports
• Collaborate with operations on inventory tracking and logistics
• Coordinate operations with customer service
• Coordinate initiatives with the marketing and social media teams for specific campaigns

User Experience & Project Management

• Contribute to product visibility strategies across Groupe Marcelle’s websites
• Enhance merchandising and user experience (content updates, product pages, customer journey)
• Analyze purchasing behavior to optimize customer experience and key performance indicators (KPIs)
• Contribute to the evolution of transactional websites (features, new technologies, trends)
• Create briefs for the web designer and oversee the newsletter process
• Collaborate on digital marketing campaign creation with the marketing and social media team

Digital Campaign Creation and Management

• Create, monitor, and optimize digital campaigns on AdWords, Facebook, and other platforms
• Manage lead acquisition to increase traffic, brand awareness, and customer loyalty
• A bachelor’s degree in Information Technology, Digital Marketing, or a related field
• 3 to 5 years of experience in digital marketing or e-commerce
• Knowledge of marketing and analytics tools (SEO, remarketing, Google Analytics, Ads, Facebook, etc.)
• Strong understanding of e-commerce and customer experience management (UX, CRM)
• Good grasp of web campaign planning, execution, and optimization
• Photo editing skills (Photoshop)
• Experience with content management systems like Shopify and Klaviyo (an asset)

AND IF YOU ARE

• Curious and passionate about e-commerce
• Proactive, with a strong team spirit
• Organized and able to manage priorities independently
• Flexible, versatile, and comfortable in a multitasking environment
• Able to perform well under pressure while maintaining a high standard of quality

The task and responsibilities listed above are summaries and indicatives.

DIVERSITY AND INCLUSION

Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees.

TO APPLY

We invite interested individuals to use our online recruitment module by submitting an application tohttps://dayforcehcm.com/CandidatePortal/en-US/groupemarcelle .

DIVERSITY AND INCLUSION

Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees.

The use of the masculine gender in this document refers to both men and women.

Groupe Marcelle thanks all candidates for their interest; however only those selected to continue in the process will be contacted.