Specialist, Digital Marketing & Content | Spécialiste, Marketing numérique et création de contenu

Pathwaystoeducation; Toronto; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A leading nonprofit organization in Canada seeks a Specialist in Digital Marketing and Content. This role requires bilingual proficiency in French and English, focusing on creating engaging content and managing digital channels to amplify community voices. The ideal candidate will have experience in digital marketing, strong communication skills, and a passion for social impact. Join a collaborative team dedicated to making a difference.

Benefits

Professional development opportunities

Generous benefits

Competitive salary

Qualifications

• Minimum 2 years’ experience in digital marketing and content creation.
• Full bilingual proficiency in French and English.

Responsibilities

• Create engaging, bilingual content for digital platforms.
• Manage a monthly content calendar covering social media and email.

Skills

Bilingual Proficiency

Content Creation

Digital Marketing

Communication

Education

Post-secondary degree in Marketing

Tools

Adobe Creative Suite

Google Analytics

Canva

Hubspot

Job description

Organization: Pathways to Education Canada

Position: Specialist, Digital Marketing and Content (bilingual French/English)

Reporting to: Digital Manager, Marketing

Location: Toronto, Ontario or Montreal, Quebec (hybrid)

Website: www.pathwaystoeducation.ca

About the Role

We’re seeking a bilingual, creative, impact-driven Specialist in Digital Marketing and Content. As a vital part of our Marketing Communications team, you will amplify the voices of the communities and youth we serve through engaging digital content, storytelling, and data-driven channel management. You will develop content in both English and French to connect with stakeholders nationwide, manage digital channels, and stay abreast of the latest marketing trends.

Key Responsibilities

1. Create engaging, bilingual content for digital platforms using Adobe Creative Suite, Canva, and other tools, collaborating with external agencies as needed.
2. Manage a monthly content calendar covering social media, email, and news articles.
3. Oversee daily social media activities, including content creation, paid and organic posts, and online engagement in French and English.
4. Assist in generating digital analytics reports using tools such as Google Analytics, Google Tag Manager, and Meltwater to evaluate campaign performance and inform strategies.
5. Support digital marketing campaigns for fundraising across various platforms.
6. Keep up-to-date with digital marketing trends to ensure relevant content and strategies.

Qualifications

• Minimum 2 years’ experience in digital marketing and content creation, preferably with nonprofit experience.
• Full bilingual proficiency in French and English, with excellent communication skills.
• Post-secondary degree in Marketing, Communications, or related field preferred.
• Experience with social media, website CMS, and email marketing software.
• Proficiency in multimedia content creation using Adobe Creative Suite, Canva, and Premiere Pro.
• Ability to adapt messaging for diverse audiences and create compelling stories.
• Experience with analytics tools like Google Analytics, Google Tag Manager, Meltwater, and Hubspot.
• Proactive learner with the ability to work independently and collaboratively.
• Flexible, creative, and problem-solving mindset.

What We Offer

• Opportunity to contribute to a leading nonprofit dedicated to social impact.
• Innovative, collaborative work environment.
• Professional development and learning opportunities.
• Competitive salary, generous benefits, vacation, and group RRSP.

To apply, submit a cover letter in French and English along with your resume via our online process by 5 pm on May 26, 2025. For assistance or accommodations, contact [e-mail]. We are committed to diversity and inclusion, welcoming all qualified candidates and providing necessary accommodations throughout the process.