Specialist, Digital Marketing & Content | Spécialiste, Marketing numérique et création de contenu

Pathways to Education Canada | Passeport pour ma réussite Canada; Quebec; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A leading nonprofit organization is seeking a fully bilingual Specialist in Digital Marketing and Content. This role involves creating impactful stories and engaging content across digital platforms to connect with communities and youth. The ideal candidate will have a strong background in digital marketing, excellent bilingual communication skills, and experience with analytics tools. Join a collaborative team dedicated to making a social impact.

Benefits

Professional development opportunities

Competitive salary and benefits

Collaborative and innovative work environment

Qualifications

• Minimum 2 years’ experience in digital marketing and content creation.
• Fluent in French and English, with excellent written and verbal communication skills.

Responsibilities

• Create engaging, bilingual content for digital channels.
• Manage social media activities and content calendar.
• Support digital marketing fundraising campaigns.

Skills

Digital Marketing

Content Creation

Bilingual Communication

Social Media Management

Education

Post-secondary degree in Marketing

Tools

Adobe Creative Suite

Google Analytics

Canva

Hubspot

Job description

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Version française ci-dessous.

ORGANIZATION: Pathways to Education Canada

POSITION: Specialist, Digital Marketing and Content (bilingual French/English)

Version française ci-dessous.

ORGANIZATION: Pathways to Education Canada

POSITION: Specialist, Digital Marketing and Content (bilingual French/English)

REPORTING TO: Digital Manager, Marketing

LOCATION: Toronto, Ontario or Montreal, Quebec (hybrid)

WEBSITE: www.pathwaystoeducation.ca

Position Overview

Pathways to Education Canada is seeking a fully bilingual, creative, impact-focused Specialist, Digital Marketing and Content. As a key member of the Marketing Communications team, you will champion the voices of the communities and youth we serve across our digital channels. You will tell compelling impact stories, grow our audiences, and use data and analytics to shape our channels. You will develop content in both English and Quebec French to engage stakeholders nationwide.

Key Responsibilities

• Create engaging, bilingual, on-brand content for all digital channels (social media, email, web) using Adobe Creative Suite, Canva, and other design tools, collaborating with external agencies as needed.
• Manage a monthly content calendar, including social media posts, email campaigns, and news articles.
• Manage daily social media activities, including content creation, paid and organic posts, and online engagement with followers in both French and English.
• Support the creation of digital analytics reports using tools such as Google Analytics, Google Tag Manager, and Meltwater to track campaigns and inform strategy.
• Assist in executing digital marketing fundraising campaigns across various platforms.
• Stay updated with the latest digital marketing trends to ensure relevance.

Qualifications

• Minimum 2 years’ experience in digital marketing and content creation, preferably with charity communications and fundraising.
• Fluent in French and English, with excellent written and verbal communication skills.
• Post-secondary degree in Marketing, Communications, or related field preferred.
• Practical experience with social media, website CMS, and email marketing software.
• Ability to create multimedia content (graphics, videos, copy) using tools like Adobe Creative Suite, Canva, and Premier Pro.
• Experience with digital analytics and management tools such as Google Analytics, Google Tag Manager, Meltwater, Hubspot.
• Proactive, adaptable, and able to work independently and collaboratively.

What We Offer

• Opportunity to contribute to a leading nonprofit dedicated to social impact.
• Collaborative and innovative work environment.
• Professional development opportunities.
• Competitive salary and benefits, including vacation, health, and group RRSP.

To apply, submit a cover letter in both French and English along with your resume through the online application. Applications are accepted until 5pm on May 26, 2025. For assistance or accommodations, contact [e-mail] with the subject ‘Specialist, Digital Marketing and Content - Request'.