Specialist - Digital Ad Operations (12-Month Contract)

AutoTrader.ca; Ontario; On-site; CAD 60,000 - 90,000; Full time

Job summary

A leading company in online media is seeking a Digital Ad Operations Specialist to oversee digital advertising campaigns. The role involves effective collaboration with cross-functional teams and strategic analysis to drive campaign success and identify new revenue opportunities. Ideal candidates will have substantial experience in ad operations and a proactive approach to leveraging AI for innovative solutions.

Qualifications

• 3+ years of online display advertising experience.
• Strong proficiency with Excel and ad operations.
• Experience with programmatic platforms and online media buys.

Responsibilities

• Manage daily operations of digital advertising campaigns.
• Coordinate with creative and data teams for readiness.
• Analyze performance and provide inventory forecasts.

Skills

Data management

Data analysis

Ad operations

Web analytics

Behavioral targeting

Tools

Google Ad Manager

Data Management Platforms

MS Office

Job description

TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync, and Dealertrack Canada.

AutoTrader.ca (also known as AutoHebdo.net in Quebec) offers the largest inventory of new and used cars in Canada, receiving over 25 million monthly visits. AutoSync is the largest and fastest-growing dealer and OEM software provider in Canada, offering a suite of connected automotive software solutions such as vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage, and TRFFK. Dealertrack is Canada's largest automotive financing portal, handling over 6.5 million credit applications annually.

AutoScout24, TRADER Corporation's parent company, is Europe's largest online car marketplace with over 2 million listings and more than 43,000 dealer customers across several countries, including Germany, Belgium, Luxembourg, the Netherlands, Italy, France, and Austria.

We are seeking a Digital Ad Operations Specialist to manage the daily operations of digital advertising campaigns, including setup, trafficking, optimization, and reporting. The role involves collaborating with cross-functional teams to ensure campaign success and identifying new revenue opportunities through strategic analysis.

Key Responsibilities include:

1. Setting up and launching display campaigns using ad servers.
2. Managing programmatic and data networks across multiple platforms.
3. Coordinating with creative, product, content, and data teams to ensure campaign readiness.
4. Providing inventory forecasts, optimization suggestions, and campaign reports.
5. Testing, monitoring, and troubleshooting campaigns and creative assets.
6. Sourcing keywords, analyzing performance, and reporting results.
7. Connecting campaigns to audience data for targeted advertising.
8. Analyzing inventory to identify missed revenue opportunities.

Job Requirements:

1. At least 3 years of online display advertising management experience.
2. Proficiency in MS Office, especially Excel.
3. Strong understanding of ad operations, demand partners, and programmatic platforms.
4. Experience with online media buys and sales, including CPM, Programmatic Guaranteed, and Preferred deals.
5. Data management and analysis skills.
6. Experience with behavioral targeting and retargeting.
7. Excellent web analytics skills for business opportunity identification.
8. Experience with Google Ad Manager.
9. Knowledge of Data Management Platforms (e.g., Adobe, Lotame) is a plus.

We value candidates who can leverage AI and Generative AI (GenAI) to enhance productivity, automate tasks, and optimize workflows. A proactive approach to integrating AI tools for innovation is highly regarded.