Specialist - Digital Ad Operations (12-Month Contract)

AutoTrader.ca; Burlington; On-site; CAD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Digital Ad Operations Specialist to oversee the execution of innovative advertising campaigns. In this dynamic role, you will manage the daily operations of direct display and programmatic campaigns, ensuring optimal performance and strategic recommendations for revenue growth. Collaborating with creative, product, and data teams, you will set up and launch campaigns while providing insightful reporting and optimization suggestions. This is a fantastic opportunity to leverage your expertise in online media and ad operations within a forward-thinking company that values creativity and strategic insight.

Qualifications

• 3+ years of experience in online display management and advertising.
• Strong proficiency in Excel and understanding of ad operations.

Responsibilities

• Manage daily operations of display, programmatic, and data campaigns.
• Coordinate across teams to ensure campaign elements are ready.

Skills

Online Display Management

Ad Operations

Programmatic Advertising

Data Management

Web Analytical Skills

Behavioral Targeting

Excel

Tools

Google Ad Manager

Adobe

Lotame

Job description

TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync and Dealertrack Canada. AutoTrader.ca (AutoHebdo.net in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform's suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. AutoSync's diverse range of offerings includes: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Over 6.5 million credit applications are submitted via the Dealertrack Canada portal each year. Collateral Management is a national, end-to-end, managed technology solution that offers industry insight and multi-channel collection strategies to maximize funds recovered. Collateral Management helps you remain compliant in all jurisdictions, alleviating your exposure to reputational and financial risks. Visit tradercorporation.com to learn more.

The Digital Ad Operations Specialist will manage the daily operations and execution of direct display, programmatic, content and data campaigns. The role will focus on facilitating implementation, trafficking creative, managing delivery, optimizing performance and reporting. The Specialist will support assigned Account Executive(s) with strategic recommendations and optimizations resulting in developing new revenue and advertising opportunities for OEM’s, financial and insurance clients.

Key Areas of Responsibility:

1. Set up and launch new display campaigns using the ad server
2. Manage programmatic and data networks and systems, setting up and launching programmatic campaigns across multiple platforms
3. Coordinate across multiple teams (Creative, Product, Content, Data) to ensure all campaign elements are provisioned prior to campaign launches.
4. Provide inventory forecasts, optimization suggestions and regular campaign reporting
5. Ad testing and implementation of standard display, video and mobile campaigns, monitoring delivery and troubleshooting campaigns and creative
6. Keyword sourcing and selection, performance analysis and regular reporting
7. Connecting campaigns to audience data for advanced targeting capabilities
8. Analyze our inventory to identify missed revenue opportunities

Job Requirements:

1. 3 years proven online display management advertising experience.
2. High level of proficiency in MS Office particularly Excel
3. Strong understanding of ad operations, demand partners and programmatic platforms
4. In-depth experience with online media buys and online media sales, including CPM, Programmatic Guaranteed and Preferred deal campaigns.
5. Experience in data management, report extraction & analysis
6. Experience with behavioral targeting, retargeting, and programmatic sales
7. Superior web analytical skills. Ability to identify business opportunities and strategies through thorough analysis of web statistics and usability tests
8. Experience with Ad Server applications specifically Google Ad Manager
9. Experience with Data Management Platforms (Adobe, Lotame) considered an asset