Specialist, Deployment

McDonald's Canada; Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

McDonald's Canada is seeking an RFM and CRM coordinator for their Toronto office. The role involves implementing marketing campaigns, managing POS processes, and ensuring compliance with Canadian regulations. The ideal candidate will possess strong organizational and analytical skills, along with the ability to thrive in a dynamic environment, possibly in a bilingual capacity.

Qualifications

• Experience with restaurant menu maintenance is preferred.
• Ability to work independently in a fast-paced environment.
• Bilingual in English and French preferred.

Responsibilities

• Implement marketing campaigns and manage POS processes.
• Schedule and deploy digital campaigns using campaign management platforms.
• Update McDonald's website with new product releases.

Skills

Organizational skills

Analytical problem-solving

Interpersonal skills

Communication

Teamwork

Education

Post-secondary education

Tools

Microsoft Office

Job description

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders who take our work seriously but have fun doing it. We challenge ourselves to get smarter and sharper every day, value personal and professional growth, and believe in rewarding and celebrating our successes.

The Opportunity

The RFM and CRM coordinator will be responsible for deploying all menu key programming for restaurant POS systems across Canada and campaigns within the Digital CRM Program. You will contribute to a fast-paced, high-priority team within the Canada Technology function to support innovative and business-as-usual activities. You will partner with key cross-functional team members from Marketing, Operations, Supply Chain, Insights, Technology, and agency teams to ensure the right campaigns are deployed on the right platforms.

The position is located in the Toronto office, working in the Technology team (flexible if the person is in another province).

Duties

• Implement marketing campaigns using tools managed by the Restaurant Technology Operations team (CRM tools and RFM).
• Manage POS processes from menu item creation to product launch, including developing POS key standards, manager’s guides, and menu item numbers.
• Communicate issues with stakeholders and provide status updates as needed.
• Act as third-level support for menu item, description, tax, or image setup issues across platforms.
• Schedule and deploy digital campaigns such as segmentation, offers, bonus campaigns, and lifecycle journeys using McDonald’s campaign management platforms.
• Update the Canada McDonald’s website with new product releases to ensure compliance with Canadian nutritional regulations.
• Handle routine activities and administrative tasks for CRM and RFM operations, including mailbox management, compliance, image creation, and file processing.
• Receive briefs from Digital Program or Marketing teams for campaign execution.
• Learn new platform functionalities and update operational procedures accordingly.

Qualifications

• Post-secondary education preferred, or experience in restaurant menu item maintenance (RFM).
• Strong PC skills, proficiency with Microsoft Office, and quick learner of new technology.
• Knowledge of database functionality and forms is advantageous.
• Logical and analytical problem-solving approach.
• Ability to work independently in a dynamic, fast-paced environment with minimal supervision.
• Excellent organizational skills and attention to detail.
• Strong interpersonal, communication, and teamwork skills.
• Bilingual in English and French preferred.
• Experience in high-paced retail or quick-service restaurant industry is a plus.

Additional Information :

McDonald’s Canada and Owner / Operators are committed to a diverse and inclusive workplace. Accommodations are available during the application process upon request.

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