Specialist, Brand Marketing – SDM Front Store Marketing & Promotions

Loblaw Companies Limited; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading health and wellness retailer in Canada seeks a Brand Marketing Specialist to support promotional campaigns. This role involves project management, creative coordination, and performance analysis. Ideal for those looking to grow in brand marketing with a focus on health initiatives.

Benefits

Employee Purchase Programs

Competitive Pay

Online Learning Opportunities

Qualifications

• 1-3 years of relevant experience in marketing.
• Strong project management and organization skills.

Responsibilities

• Assist in developing marketing briefs and analyzing insights.
• Coordinate campaign launches and monitor performance.
• Support budget management and update dashboards.

Skills

Project Management

Organization

Attention to Detail

Marketing Campaigns

Education

Degree in Business

Degree in Marketing

Job description

Specialist, Brand Marketing – SDM Front Store Marketing & Promotions

Join to apply for the Specialist, Brand Marketing – SDM Front Store Marketing & Promotions role at Loblaw Companies Limited

Role Overview

The Brand Marketing Specialist provides tactical support for the development and execution of promotional marketing campaigns and programs. Reporting to a Senior Manager, this role is an entry point in the brand marketing career path, supporting cross-functional campaign teams through analysis of insights and trends, and managing campaign details to ensure seamless execution.

Location

243 Consumers Road, Toronto, Ontario, M2J 4W8

Why this role is important

The Brand Marketing Specialist plays a key role in executing marketing campaigns that promote our brand and products, supporting a team dedicated to health and wellness initiatives across Canada. This position involves coordinating with various internal and external partners to ensure campaign success.

Key Responsibilities

1. Campaign Planning: Assist in developing marketing briefs, analyzing consumer and business insights, and reviewing past campaign data to inform best practices. Manage projects like CRM campaigns (SMS, email, web), promotional programs, digital media, and radio.
2. Campaign Creative Support: Coordinate with creative agencies and partners for review and approval of campaign materials, ensuring adherence to brand guidelines. Set up promotional offers and oversee proofing processes.
3. Campaign Deployment: Coordinate campaign launches, monitor performance, optimize in-flight campaigns, and handle execution needs from various teams.
4. Post-Campaign Analysis: Collaborate on performance reporting, participate in post-mortem discussions, and document lessons learned.
5. Metrics & Budget Tracking: Support budget management, update dashboards, and contribute to research and reporting efforts.
6. Billing & Forecasting: Oversee vendor invoices, manage budgets, and ensure timely payments.

Qualifications

• Strong project management and organization skills, with the ability to prioritize multiple projects in a fast-paced environment.
• Attention to detail and ability to work independently.
• Experience in creating targeted marketing campaigns and familiarity with traditional and digital media strategies.
• Understanding of marketing principles aligned with business objectives.
• Degree in business, marketing, or related field.
• 1-3 years of relevant experience.

Why work at Shoppers Drug Mart?

Gain unique retail experience working with a leading health and wellness retailer in Canada, with benefits like employee purchase programs, competitive pay, and online learning opportunities through Académie. Join us and contribute to a healthier future for all Canadians.

How to succeed

We value authentic, collaborative, and adaptable individuals. If you thrive in dynamic environments and enjoy tackling challenges, we encourage you to apply today.

Employment Details

Full-time, regular position.

Shoppers Drug Mart/Pharmaprix celebrates Canada's cultural diversity and is committed to inclusion and accessibility. Accommodations available upon request.

Note: If you have access to Workday's Employee Self-Service, please apply through the platform.