Software Marketing Specialist - Hybrid

Canon Canada; Ottawa; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Software Marketing Specialist to drive product success through innovative marketing strategies. This role involves managing the entire product life cycle, leveraging your expertise in software marketing to launch and position products competitively. You will collaborate with various teams, develop engaging marketing content, and analyze performance metrics. With a hybrid work model, you can balance your time between the office and home, enjoying a supportive work environment that values your contributions and offers comprehensive benefits. If you're ready to make an impact in a dynamic setting, this opportunity is for you.

Benefits

Comprehensive health coverage

Life insurance and wellness programs

Matching RRSP Contribution

Tuition Assistance Program

Discounts on Canon products

Free coffee and snacks

On-site cafeteria

Employee gym and fitness center

Employee referral program

Community involvement

Qualifications

• 3+ years of experience in Product Marketing or Software, SaaS products.
• Strong project management skills to lead cross-functional projects.

Responsibilities

• Develop strategic marketing programs for the software portfolio.
• Create high-impact communication pieces and maintain website content.
• Plan and deliver training materials for technical pre-sales staff.

Skills

Strategic thinking

Project management

Analytical skills

Communication skills

Marketing strategies

Event planning

Bilingual (French considered an asset)

Education

Bachelor’s degree in marketing or business

Tools

Adobe Creative Suite

Excel (Vlookups, Pivots, formulas)

Marketing automation tools

Job description

Overview

Software Marketing Specialist

• Are you a strategic thinker with a passion for software marketing?
• Do you thrive in a dynamic environment where you collaborate with multiple teams to drive product success?

Reporting to the Manager of Market Development, Software & IT, you will have the opportunity to manage our Software products' entire Product Life Cycle. Your expertise in software marketing strategies will play a crucial role in launching and positioning our products competitively in the market. With your knowledge of Adobe Suite and marketing automation tools, you will develop compelling marketing content, analyze data, and provide training to our sales team.

Key Responsibilities

• Developing and evaluating strategic marketing programs for the software portfolio
• Developing and delivering “train the trainer” materials to technical pre-sales staff
• Maintaining consistent contact with various sales channels
• Planning and developing software-related customer events (virtual and in-person)
• Developing, delivering, and maintaining high-impact communication pieces regarding the software portfolio
• Supporting sales representatives and vendors by responding to inquiries
• Partnering and liaising with Software Vendors and Canon Group Company counterparts to support business development, training, product launches and marketing initiatives
• Monitoring, assessing, and evaluating sales performance indicators
• Creating and maintaining website content related to the software marketing portfolio

To Succeed, You Will Need:

• Bachelor’s degree in marketing or business
• Minimum 3 years of related work experience in Product Marketing or Software, SaaS products
• Strong project and process management skills to lead projects across various business units
• Ability to balance multiple priorities to ensure that deadlines are met
• Excellent analytical skills to generate reports and analyze data to provide recommendations to management
• Experience with Excel (Vlookups, Pivots, formulas) and Adobe Creative Suite to create promotion collateral
• Experience in breaking down technical solutions into simple terms for customers and other business units
• Experience in hosting and delivering online and in-person events (i.e. Product Launches, Training, etc.)
• French is considered an asset

Why Join?

HYBRID WORK

• We offer a Hybrid work schedule. You will be in the office Mondays and Wednesdays each week and can work from home for the remainder of the week (subject to specific business needs requiring office attendance)
• A reliable internet connection is required when working from home. Cloud-based applications and collaboration tools support remote work.

BENEFITS

• Comprehensive health coverage plan that includes medical, dental and vision
• Life insurance, disability and wellness programs
• Vacation, Paid Personal Time and Sick days
• Matching RRSP Contribution & Profit-Sharing Program
• Tuition Assistance Program for Professional Continuing Education
• Discounts on Canon products, retailers, memberships and more!

EMPLOYEE PERKS

• Free coffee and snacks
• On-site cafeteria and outdoor patio
• Employee gym and fitness center
• Employee referral program
• Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products
• Community involvement
• Employee Appreciation Events