Software Engineer

Appear; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Appear is building the infrastructure that helps brands get cited by AI. We are early, growing fast, and need someone who can sell a category that didn’t exist two years ago.

You will build features on the Appear platform, develop infrastructure for AI crawlers, and implement integrations across DNS, CMS, APIs, and edge networks. Join founders in a high-velocity, B2B SaaS environment, where you’ll translate ambiguous problems into production-ready capabilities and drive real category upside in a

Qualifications

• - Three or more years of software engineering experience, or equivalent evidence that you can build production systems.
• - Experience building backend services, APIs, web applications, or distributed systems.
• - Proficiency in TypeScript, JavaScript, or a comparable language.
• - A strong understanding of HTTP, APIs, databases, caching, and modern web infrastructure.
• - The ability to take ambiguous problems from idea to production.
• - Strong product judgment, communication, and ownership.
• - Comfort working quickly and making practical trade-offs in an early-stage environment.
• - Experience with Cloudflare Workers, CDNs, DNS, reverse proxies, web crawlers, AI agents, analytics, React, or B2B SaaS is helpful but not required.

Responsibilities

• - Build and ship customer-facing features across the Appear platform.
• - Develop infrastructure that serves content to AI crawlers and agents.
• - Build integrations across DNS, CNAMEs, CMS platforms, APIs, and edge infrastructure.
• - Develop analytics for crawler activity, AI visibility, citations, traffic, and conversions.
• - Improve the reliability, performance, security, and scalability of the platform.
• - Turn customer implementation challenges into repeatable product capabilities.

Skills

Software engineering

Backend services

TypeScript/JavaScript

HTTP APIs Databases

Ambiguity to production

Product judgment

Fast-paced

Cloudflare Workers

Tools

Cloudflare Workers

CDNs

DNS

Reverse proxies

React

APIs

AI crawlers

Job description

Appear is building the infrastructure that helps brands get cited by AI: ChatGPT, Perplexity, Google AI Overviews, Gemini. We're early, we're growing fast, and we need someone who can sell a category that didn't exist two years ago.

Context

Search is shifting. When someone asks ChatGPT which law firm, clinic, or software to use, the brands that get cited win the business, and most companies have no idea whether they're showing up. Appear fixes that. We measure AI visibility, identify the gaps, and build the content infrastructure to close them.

You'll be selling a problem most prospects don't know they have yet, which makes this role genuinely hard, and genuinely interesting.

Tasks

What you will work on

• Build and ship customer-facing features across the Appear platform.
• Develop infrastructure that serves content to AI crawlers and agents.
• Build integrations across DNS, CNAMEs, CMS platforms, APIs, and edge infrastructure.
• Develop analytics for crawler activity, AI visibility, citations, traffic, and conversions.
• Improve the reliability, performance, security, and scalability of the platform.
• Turn customer implementation challenges into repeatable product capabilities.

Requirements

What we are looking for

• Three or more years of software engineering experience, or equivalent evidence that you can build production systems.
• Experience building backend services, APIs, web applications, or distributed systems.
• Proficiency in TypeScript, JavaScript, or a comparable language.
• A strong understanding of HTTP, APIs, databases, caching, and modern web infrastructure.
• The ability to take ambiguous problems from idea to production.
• Strong product judgment, communication, and ownership.
• Comfort working quickly and making practical trade-offs in an early-stage environment.

Experience with Cloudflare Workers, CDNs, DNS, reverse proxies, web crawlers, AI agents, analytics, React, or B2B SaaS is helpful but not required.

Real category upside. GEO is where SEO was in 2004. You're early enough to matter.

Founders in the room. Direct access to the CEO, CRO, CMO, and GTM. No bureaucracy between you and decisions.

We're not looking for someone to fill a seat. We're looking for someone who looks at a category that barely exists, sees the opportunity, and wants to be the person who figured out how to sell it.