Software Engineer

Coinbase; Toronto; Hybrid; CAD 223,000 - 273,000; Full time

Job summary

Coinbase is recruiting a Frontend Software Engineer to own end-to-end frontend development for the Financial Services & Loyalty team. You’ll work on the user-facing experiences powering Coinbase’s card, payments, and loyalty products, collaborating with product, design, and backend engineering to deliver fast, reliable, and intuitive interfaces.

You will drive feature development, enable experiments, and optimize user journeys to boost activation, retention, and revenue while upholding high

Qualifications

• 3+ years of software engineering experience with strong frontend focus.
• Own features end to end from design through production release.
• Experience with experimentation frameworks and funnel optimization.
• Proven ability to collaborate cross-functionally with product, design, and backend engineering teams.
• Uses generative AI responsibly with human oversight to improve workflow efficiency and quality.

Responsibilities

• Own end-to-end frontend development for web and mobile using React and React Native across card onboarding, rewards, transactions, and payment flows.
• Build new features expanding Coinbase's loyalty and card products, shipping high-quality code impacting engagement and revenue.
• Lead experimentation and funnel optimization to improve conversion, activation, and retention across key user journeys.
• Collaborate with product, design, and backend engineering to translate requirements into polished frontend experiences.
• Identify and resolve frontend performance bottlenecks, improving CUJ latency and availability SLOs.

Skills

React

React Native

Frontend development

End-to-end ownership

Experimentation

Job description

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” Learn more about working at Coinbase.

As a Frontend Software Engineer on the Financial Services & Loyalty team within the Consumer & Business group, you'll build and ship the user‑facing experiences that power Coinbase's card, payments, and loyalty products for millions of customers. This team owns the end‑to‑end frontend for products like the Coinbase One credit card, crypto‑back rewards, and consumer payment flows. You'll own features from technical design through production release, working closely with product, design, and backend engineering to deliver fast, reliable, and intuitive experiences that drive activation and retention.

What you’ll do

• Own end‑to‑end frontend development across web and mobile for financial services products using React and React Native, including card onboarding, rewards, transactions, and payment flows.
• Build new features that expand the value proposition of Coinbase's loyalty and card products, shipping high‑quality code that directly impacts customer engagement and revenue.
• Drive experimentation and funnel optimization efforts that measurably improve conversion, activation, and retention across key user journeys.
• Partner cross‑functionally with product, design, and backend engineering to translate requirements into polished, performant frontend experiences.
• Identify and resolve frontend performance bottlenecks, contributing to measurable improvements in CUJ latency and availability SLOs.

Required Skills and Experience

• 3+ years of software engineering experience, with a strong focus on frontend development using React and React Native.
• Demonstrated track record of owning features end to end, from technical design through implementation, testing, and production release.
• Experience with experimentation frameworks and funnel optimization, with the ability to instrument, measure, and iterate on user‑facing flows.
• Proven ability to collaborate cross‑functionally with product, design, and backend engineering teams to deliver features on time and at high quality.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business‑ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Pay Transparency Notice

The target annual base salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, and vision).

Annual base salary range (excluding equity and bonus): $247,737 — $247,737 CAD.

Coinbase is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information.

Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.

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