Social Producer, Branded Content & Partnerships (Media Solutions) (Telework/Hybrid) (English Se[...]

CBC/Radio-Canada; Toronto; Hybrid; CAD 65,000 - 85,000; Full time

Job summary

A Canadian media organization is seeking a Social Producer to create branded content and manage social media campaigns. This role requires creativity and expertise in visual storytelling, engaging audiences through innovative short-form content. The ideal candidate will have a strong background in social media engagement, video editing, and brand collaboration. With a hybrid work model, this position is perfect for those passionate about building connections through multimedia platforms.

Qualifications

• 5 years of relevant experience with 3 years in social media.
• Experience creating content for brands.
• Skilled in using TikTok and Meta's tools.

Responsibilities

• Lead the development of social media marketing offers.
• Create compelling visual stories tailored for platforms.
• Manage end-to-end production of visual content.

Skills

Content creation

Video editing

Social media engagement

Graphic design

Education

University degree or equivalent

Tools

Adobe Premiere Pro

Adobe After Effects

Photoshop

Job description

Position Title:

Social Producer, Branded Content & Partnerships (Media Solutions) (Telework/Hybrid) (English Services)

Status of Employment:

Temporary Long-Term (Fixed Term)

Position Language Requirement:

Language Skills:

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

2025-08-06 11:59 PM

This role is a hybrid work arrangement. Work schedule to be discussed with Hiring Manager according to the guidelines defined by the department.

Do you live and breathe short-form video and have a passion for connecting brands with audiences in authentic ways?

CBC Media Solutions is seeking a creative and resourceful Social Producer to join our Content & Partnership Marketing team. You will be the driving force behind our branded content and sponsorship campaigns.

This role is pivotal in producing original and innovative short-form content for branded and sponsored client campaigns across our social media channels.

You are a storyteller at heart, with an eye for aesthetics and your finger on the pulse of culture. You will be our in-house expert, leading the charge on social platforms to develop the most compelling concepts, formats, and talent collaborations. From the initial pitch to the final post, you will play a pivotal role in driving the awareness, engagement, and success of our custom partnership campaigns on a national scale.

You will be responsible for the end-to-end creation of social video content for our Entertainment sales portfolio. This includes conceiving, pitching, developing, editing, and packaging compelling content.

As a key player in our success, you will strategically align social media initiatives with partnership objectives, identifying the best platforms, creative approaches, and talent to drive awareness and engagement for our custom campaigns. You will support the sales team with socially-led ideas in the pre-sale (pitch) phase and manage all content production and copywriting post-sale to ensure campaign KPIs are met.

How You'll Make an Impact:

• Strategy & Development: Lead the ideation and development of social media marketing offers for Entertainment-focused client partnerships.
• Be the Creative Spark: You will dream up, pitch, and develop social concepts that bring partner brands to life, from proactive ideas to responses for client briefs.
• Craft Compelling Visual Stories: You will shoot, edit, and produce everything from snappy TikToks and Reels to captivating long-form video and live streams and everything in between.
• Write with Purpose: You will write platform-specific copy and headlines that capture our brand's voice and drive measurable results for our clients.
• Content Production: Manage the end-to-end production of visual content, including shooting, editing, and packaging short-form videos, live streams, and interviews.
• Execute with Precision: You will manage the entire social post-production workflow.
• Nurture Our Community: Monitor conversations, engage with our audience on sponsored content, and monitor the campaign and KPIs in collaboration with our Activation team.
• Community Engagement: Monitor daily comments and engagement on sponsored and paid content posts.
• Campaign Coordination: Develop and maintain a content calendar for all partnership deliverables. Collaborate with the Activation team to ensure content is brand-aligned and optimized to meet or exceed campaign KPIs.
  
  

Qualifications:

• University degree or equivalent with five years’ relevant experience, of which minimum three must involve direct social media experience demonstrating excellent content creation, editing, writing and proofreading skills, and a willingness to experiment;
• Minimum one year of direct experience creating content for brands or high-profile accounts;
• Active and highly skilled in the creation of social content using TikTok and Meta’s in-app features;
• Advanced video editing, content packaging and Graphic Design skills; high level of familiarity with editing vertical video and the Adobe suite of products (primarily Premiere Pro, After Effects and Photoshop/Canva)
• Excellent interpersonal and organizational skills, along with the ability to work under deadlines and with multiple priorities;
• Keen interest in and an ability to keep pace and adapt to the evolving trends and communities in social and digital media;
• Knowledge of accessibility best practices for social media content;
• Knowledge of and affinity for CBC, its programming and services, and understanding of the media industry;
• The ability to contribute to the diversity of perspectives on the team with ideas that will help connect with and grow new audiences;
• Strong knowledge and understanding of, and/or connection to, underrepresented communities across Canada.
• Candidates may be required to provide a portfolio of social media content examples of previous work
  
  

Please note: This role may require occasional travel and work outside of standard hours for client-related events and activations.

We’re looking for a trend-hunter and a storyteller who can translate partnership objectives into content that resonates. If you are a self-starter who thrives in a collaborative environment and is passionate about building awareness and driving engagement, we want to hear from you.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.
• Other background checks may be conducted based on the operational requirements of the position.
  
  

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [e-mail].

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:

Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7

Number of Openings:

1

Work Schedule:

Full time