Social Media Strategist

Gexel Telecom International Inc.; Montreal; On-site; CAD 55,000 - 80,000; Full time

Job summary

A Quebec-based fashion brand is seeking a Social Media Strategist to enhance their online presence. The ideal candidate will be creative and strategic, with over 4 years of experience in social media management, a passion for fashion, and perfect bilingualism in French and English. The role involves developing social media strategies, producing engaging content, and collaborating with creators, all within a dynamic and supportive work environment.

Benefits

Dynamic work environment

70% employer-covered insurance

Access to telemedicine and EAP

Free on-site parking

Group RRSP plan

Professional development opportunities

Qualifications

• 4+ years of strategic, performance-driven social media management experience.
• Excellent knowledge of fashion trends and digital marketing.
• Experience in creating and editing video content for social media.

Responsibilities

• Develop and execute high-performing social media strategies.
• Plan, create, and publish content across all platforms.
• Produce and edit photo/video content and manage collaborations.

Skills

Writing

Communication

Data Analysis

Organization

Creativity

Bilingualism

Education

Bachelor’s degree in Marketing, Communications, or a related field

Tools

CapCut

GA4

ChatGPT

Midjourney

Job description

Since 1973, TRISTAN has specialized in high-end clothing for men and women, designed for modern young professionals. Proud to offer affordable luxury, our mission is to provide elegant and durable clothing while delivering an exceptional customer experience.

We are looking for someone who is both creative and strategic—and passionate about digital media—to become the voice of TRISTAN online. As our Social Media Strategist , your mission will be to captivate our community, elevate the brand, and turn engagement into measurable results.

Strategic Responsibilities

• Develop and execute high-performing social media strategies to boost visibility, engagement, and sales.
• Plan, create, and publish content across all platforms (Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube) while maintaining the brand’s tone and image.
• Produce and edit photo / video content (using CapCut or other tools) and coordinate content creation sessions with external partners.
• Manage collaborations with content creators and analyze performance outcomes.
• Track performance indicators (GA4) and suggest optimizations.
• Integrate social media into broader marketing campaigns and ensure alignment with the blog and newsletters.
• Conduct competitive analysis and stay on top of industry trends.
• Promote the brand to media outlets and support PR efforts in collaboration with our external agency.
• Leverage AI tools to optimize content creation and management.
• Contribute to other marketing projects as needed.

Requirements and Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field, with a minimum of 4 years of strategic, performance-driven social media management experience.
• Excellent knowledge of fashion trends, digital marketing, AI tools (e.g., ChatGPT, Midjourney), and social platforms.
• Strong skills in writing, communication, data analysis, organization, and priority management.
• Creative mindset, team spirit, autonomy, and adaptability in a fast-paced environment.
• Experience in creating and editing social media video content.
• Perfect bilingualism to communicate with our clients (French and English, written and spoken).
• Availability to travel to Montreal and occasionally abroad.

What You’ll Gain

• Dynamic and stimulating work environment;
• 70% employer-covered insurance;
• Access to telemedicine and an employee assistance program (EAP);
• Free on-site parking;
• Group RRSP plan to support your financial well-being;
• Professional development and advancement opportunities within the company.

At Tristan, we value talent, passion, and ambition. Join a Quebec-based company that has combined fashion, elegance, and innovation for over 50 years.

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