Social Media Specialist (GTA)

Socket.dev; Burlington; Hybrid; CAD 54,000 - 66,000; Full time

Job summary

Islamic Relief Canada is seeking a Social Media Specialist (GTA) to support the Social Media Manager by driving content calendar, prioritizing digital initiatives, and creating timely, engaging content that connects audiences to our work and impact.

This role blends creativity and data-informed planning, with on-the-ground coverage of events across the GTA, staff content, and video production for reels and short-form formats.

Qualifications

• Completion of a 3- to 4-year post-secondary program in Digital Marketing or related field.
• Experience crafting social content across platforms with storytelling skills.
• Ability to work in fast-paced environments and coordinate with teams.

Responsibilities

• Monitor social trends and adapt content for brand voice.
• Capture and edit staff and event content across GTA and beyond.
• Produce reels, short videos, carousels for social channels.
• Coordinate content needs with internal teams and events.
• Compile weekly analytics and support monthly reporting.

Skills

Excellent written communication

Interpersonal communication

Creative storytelling

Brand voice adaptation

Organizational skills

Education

Post-secondary program in Digital Marketing or related field

Tools

Canva

CapCut

Adobe Creative Cloud

Hootsuite

Job description

Employee Type:

Permanent

Become a changemaker with Islamic Relief Canada! Join our team and work towards our mission to mobilize Canadians to transform more lives around the world in the most trusted manner.

About the Department:

Join our dynamic Marketing Department, where creativity meetspurpose. Our team is dedicated to crafting compelling campaigns and content that inspire and engage our community. We strive to amplify our mission, drive donor engagement, and create meaningful impact through innovative strategies and storytelling.

Job Purpose:

The Social Media Specialist(GTA)plays a key role insupportingthe Social Media Managerto drivethe content calendar, execute digital priorities, and createtimely, engaging content that connects audiences to our work and impact.

This role combines creativity, storytelling, and digitalexpertise, with a strong focus on trend-responsive content, social-first photo and video production, and on-the-ground coverage of events and activities across the GTA. The Specialist also contributes to data-informed content planning and ensures a consistent, high-quality, and brand-aligned presence acrossall oursocialmediaplatforms.

The ideal candidate is a strong communicator and creative thinker with asharpeye for detail, a proactive approach to content creation, and the ability to turn ideas, moments, and stories into compelling digital experiences.

Essential Duties & Responsibilities:

• Trend Monitoring & Creative Adaptation
  • Monitor emerging social media trends, formats, and platform updates on a daily basis.
  • Develop rapid‑turnaround content concepts based on relevant trends that align with Islamic Relief's brand voice and campaign goals.
  • Test new formats and creative approaches with the Social Media team.
  • Maintain weekly trend summaries to guide content planning.
• Event & Staff Content Production
  • Capture high‑quality in‑office, staff, and event‑based content.
  • Film and photograph staff, visitors, and community engagements.
  • Support content coverage across GTA and other regions as needed.
  • Edit and produce reels, TikToks, carousels, andshort‑formvideos.
  • Coordinate with internal teams to plan content needs for events and campaigns.
  • Maintain an organized library of photo/video assets.
• Data Reporting & Performance Insights
  • Compile weekly analytics dashboards and support the Social Media Manager with monthly reporting.
  • Track audience growth, engagement patterns, and content performance.
  • Use Hootsuite to pull platform‑specific metrics, compare week-over-week changes, andidentifyperformance trends.
  • Analyze reach, impressions, retention, watch‑time, click‑through rates, and followerbehaviorsto inform content decisions.
  • Identifyhigh‑performing posts and recommend adjustments to improve results.
  • Maintain organized reporting systems for long‑term trend analysis.

Qualifications:

• Completion of a three- to four-year post-secondary college or university program, with a degree or diploma in Digital Marketing, Communications, Media Studies, Graphic Design, or related field.

Knowledge, Skills & Attributes:

• Excellent written communication skills, with the ability to craft clear, concise,brand‑alignedcopy for captions, comments, and storytelling posts.
• Strong interpersonal communication skills, with the ability to collaborate effectively across teams and respond to public inquiries professionally.
• Exceptional creative eye and attention to detail, ensuringhigh‑qualitycontent capture, editing, and visual consistency across platforms.
• Proficiencyin Canva andCapCut; Adobe Creative Cloud.
• Strong understanding of social media platforms, trends, and best practices.
• Ability to adapt trends intobrand‑appropriatecontent that aligns with IslamicRelief'stone and messaging.
• Advanced Hootsuiteand datacompetency.
• Strong organizational skills for managing content libraries, reporting systems, and deadlines.
• Ability to work infast‑pacedenvironments and capture content in dynamic event settings.
• Ability to manage sensitive communication situations and elevate when needed.
• Ability to supportcross‑departmentalrequests and ensure smooth delivery of content needs.

Other Requirements:

• Ability to workout of officehours, including evenings or weekends during events.
• Comfort withon‑the‑groundcontent capture, including physical movement and outdoor environments.

Hybrid Work Policy:

This position follows a hybrid model and is expected to be in our Burlington head office a minimum of one day per week.

Commitment to Accessibility

Islamic Relief Canada is committed toprovidinginclusive employment opportunities. Accommodation requests are invited at all stages of IRC recruitment, hiring, and employment processes. We make every effort to provide reasonableaccommodationsin a timely manner. If you have any accommodation requests or questionsregardingthe hiring process, contact us at [e-mail] or 1-855-377-4673.

Starting Salary:

$59,760.00

Please note: The posted starting salary is intended to provide potential candidates with a general understanding of the compensation associated with the position. The actual salary offered will start at this figure, with adjustments possible based on individual qualifications and other relevant factors.