Social Media Specialist (Co-Op)

Vitacore Industries; Burnaby; On-site; CAD 60,000 - 80,000; Full time

Job summary

Vitacore Industries is seeking an enthusiastic Co-Op student as a Social Media Specialist to join its Marketing team. The role involves creating and managing social media content, collaborating across departments, and driving engagement. Ideal candidates will be current post-secondary students with social media experience, passionate about promoting sustainability and innovative practices in health care.

Benefits

Multiple company events throughout the year.

Qualifications

• Current post-secondary student registered in a Co-Op program.
• Experience in content creation is a big plus.
• Desire to engage in social media posting and interactions.

Responsibilities

• Create and publish engaging social media content.
• Research and implement effective engagement strategies.
• Monitor performance metrics using analytics tools.

Skills

Social Media Content Creation

Research

Video Production

Engagement Strategy

Education

Post-secondary student in Co-Op program

Tools

Meta Business Suite

LinkedIn Analytics

YouTube Studio

Job description

At Vitacore, we integrate cutting-edge research and technology with a profound commitment to sustainability and innovation. Established in 2020, Vitacore is driven by our mission to develop transformative products and services that address critical global issues, ensuring ethical practices and effective outcomes for the betterment of humankind and the planet. Our journey began with a focus on the healthcare sector, where we became leaders in manufacturing recycling single-use protective equipment. Today, we apply our expertise and innovative spirit to broader challenges, developing advanced technologies, sustainable practices, and innovative manufacturing processes that redefine what is possible across various industries.

About the Role :

Vitacore Industries Inc. is looking for a dynamic, engaged, and enthusiastic Co-Op student to join our amazing Marketing team as a Social Media Specialist! This position will work closely with the Marketing team to help create and post social media content for our various social media channels. This individual will have prior social media content creation experience along with a strong desire to regularly update our feeds with relevant posts. You get paid to be online!

Responsibilities include :

• Follow Vitacore’s brand guidelines to design and build engaging social media posts over a 2-year calendar.
• Create, schedule, and publish content aligned with healthcare, recycling, and relevant holidays or observances.
• Research and implement an effective social media strategy to maintain engagement and attract new followers / customers.
• Collaborate with the Executive Assistant and coordinate with departments including Sales, Innovation, Manufacturing, and HR to highlight : new partnerships, product and technology developments, Team member spotlights.
• Produce and edit short-form videos and visual content to promote Vitacore’s mission and work (e.g., recycling initiatives, behind-the-scenes lab footage, PPE innovations).
• Monitor trends, hashtags, and competitor activity to propose new ideas and content angles.
• Track and report on social media performance metrics (reach, engagement, growth) using tools such as Meta Business Suite, LinkedIn Analytics, and YouTube Studio.
• Manage and maintain consistent presence across key platforms : Facebook, Instagram, LinkedIn, X (formerly Twitter), YouTube.
• Engage with comments and messages in a timely, professional tone that reflects Vitacore’s values.
• Maintain an organized content library of images, videos, and design assets.
• Support marketing efforts related to public awareness campaigns and community engagement.
• Bring creativity, curiosity, and initiative to suggest ways to evolve the brand's online presence.

Skills and Qualifications :

• Must be a post-secondary student registered in a Co-Op program.
• Prior content creation experience a big plus.
• Desire to be involved in social media content creation, posting, and engagement.

Compensation :

• 20-24 per hour.
• Multiple company events throughout the year.

If you are interested in joining our team, please send your resume and your salary expectation to with the subject line of “ Social Media Specialist – Co-op – Application ”. We look forward to hearing from you soon.

About Vitacore Industries :

Vitacore Industries Inc. manufactures personal protective equipment for Canadian frontline workers, available on demand. Our facility houses state-of-the-art equipment to produce millions of respirators every month. Vitacore is committed to serving Canadians. All of our current and future PPE is made using a Canadian supply chain and quality Canadian materials.Our main customers are in the Health Care Industry supporting our long-term growth and sustainability.

Create a job alert for this search